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How can outside industries use big data from travel companies?
business technology travel
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71 months ago
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As a travel company, we have access to a vast amount of data generated from each step in the total traveler life-cycle shown here. Imagine you were able to tap into these large data sets related to traveler behaviors and patterns, think of all the ways you could improve their products and services!

Sample data points you could tap into include: search history information, live and historical fares & pricing, real-time flight information, hotel/car/rail booking data, airline add-on purchasing data (seats, upgrades, etc.), and airport volume forecasting.


Propose some out-of-the-box applications for non-travel industries to use our travel-related data. In your submissions, please include the following:

  1. Identify the industries that would find this information useful.
  2. Provide a detailed rationale supporting the industry's objective in using these data.
  3. Describe a specific application that shows how the data could be used and what would be the impact on the chosen industry or industries. In which way would this industry benefit from accessing and using the data?
  4. Feel free to include any mockups or diagrams that help clearly convey your thoughts.

CRITERIA: Please avoid submissions related to dynamic retargeting of advertisements. At this time, we are not interested in submissions on the subject unless they are truly groundbreaking.

For more background information, visit us at

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
1 Winner
will receive $500
10 Honorable Mentions
will receive $100 each
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