Appalogo

How can we convince Millennials to join the electric utility workforce?

The retiring Baby Boomer generation is one of the defining workplace developments of the last half century. In many ways, their influence has made the modern job what it is. As Baby Boomers retire and are replaced by Generation X and Millennials, significant changes in corporate culture, expectations, and methodologies are sure to follow. To recruit and retain Millennials, companies will have to take a different approach than the one used on previous generations.

Public power is a unique industry: it is small, with just over 2,000 public power electric utilities located across the United States, usually in small towns. Public power is conservative and risk-averse, with a high percentage of older workers. We are open to ideas for adjusting any and all aspects of public power.

16K
top 50%
75
submissions
DONE
3 months ago
Deliverables

Present an action plan that will help utility companies better recruit and serve Millennial employees. Your solutions should include detailed answers to the following questions:

  1. How should utility companies show the work in the field and in the office that our employees do? How would this image convince Millennials to consider a career in the public power electric utility industry?

  2. What cultural and workplace attributes would be valuable to you, if employed at a public power electric utility, which are often a department of the state or local government? What would you want to see in a potential employer?

  3. Part of working in the electric utility industry is solving difficult problems. What is the ideal workplace for you to solve difficult problems? What things can employers do to encourage creative, innovative thought from employees?

CRITERIA: Innovative and implementable ideas are best!

Important bonus info: American Public Power Association’s DEED program offers scholarships for students interested in careers in public power! For more information, visit the DEED scholarship site and read the Scholarship Quick Start Guide & FAQs.

Submit your solution
Leaderboard
This challenge has received 75 submissions
Top 10% share 10.0K Next 15% share 4000.0 Next 25% share 2000.0
1250 Square pic 14331560 10210709341990626 1090923154 n New York University
1250 B University of Pittsburgh
1250 N University of Central Florida
1250 J University of Central Florida
1250 A University of Kentucky
1250 Square pic bird average bird lifespans thinkstock 155253666 McMaster University
1250 O University of Central Florida
1250 Square pic image fresnostate
364 R University of Central Florida
364 D University of Central Florida
364 Square pic dsc00332 Purdue University
364 Square pic 1917498 104529916231089 7137024 n Harvard University
364 Square pic headshot Liberty University
364 S University of Central Florida
364 C University of Central Florida
364 A University of Waterloo
364 C University of Central Florida
364 T University of Central Florida
364 Square pic 12418068 1000127803413134 524359937875433869 n National Institute of Technology Trichy
105 Square pic neat o Harford Community College
105 J University of Central Florida
105 K University of Central Florida
105 Square pic woz 1 University of Central Florida
105 Square pic unnamed Drexel University
105 L Oregon State University
105 Square pic me Dublin City University
105 W James Madison University
105 B University of Central Florida
105 H Boston University
105 M North Carolina State University
105 Square pic sf profile University of Illinois
105 A University of Central Florida
105 M University of Michigan
105 K University of Central Florida
105 T
105 Square pic 12967955 1149428261774478 1424286797691950226 o Jadavpur University, India
105 S University of Central Florida
105 Square pic russiantruck University of Central Florida
Contact Us!
We would love for you to write on our MindSumo college blog: Details here