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How can we convince Millennials to join the electric utility workforce?
Challenge Type: business
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top 50%
85 months ago

The retiring Baby Boomer generation is one of the defining workplace developments of the last half century. In many ways, their influence has made the modern job what it is. As Baby Boomers retire and are replaced by Generation X and Millennials, significant changes in corporate culture, expectations, and methodologies are sure to follow. To recruit and retain Millennials, companies will have to take a different approach than the one used on previous generations.

Public power is a unique industry: it is small, with just over 2,000 public power electric utilities located across the United States, usually in small towns. Public power is conservative and risk-averse, with a high percentage of older workers. We are open to ideas for adjusting any and all aspects of public power.


Present an action plan that will help utility companies better recruit and serve Millennial employees. Your solutions should include detailed answers to the following questions:

  1. How should utility companies show the work in the field and in the office that our employees do? How would this image convince Millennials to consider a career in the public power electric utility industry?
  2. What cultural and workplace attributes would be valuable to you, if employed at a public power electric utility, which are often a department of the state or local government? What would you want to see in a potential employer?
  3. Part of working in the electric utility industry is solving difficult problems. What is the ideal workplace for you to solve difficult problems? What things can employers do to encourage creative, innovative thought from employees?

CRITERIA: Innovative and implementable ideas are best!

Important bonus info: American Public Power Association’s DEED program offers scholarships for students interested in careers in public power! For more information, visit the DEED scholarship site and read the Scholarship Quick Start Guide & FAQs.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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$125.00 Sophia T McMaster University
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$125.00 Merrily McCarthy fresnostate
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$36.40 ANAS ELSABAGH University of Waterloo
$36.40 Curtis Wolfe University of Central Florida
$36.40 toan nguyen University of Central Florida
$36.40 Siranjeevi D National Institute of Technology Trichy
$10.50 Patrick Frank Harford Community College
$10.50 joshua dendulk University of Central Florida
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$10.50 Matthew Grice North Carolina State University
$10.50 Tiffany Lam University of Illinois
$10.50 Andrew Kincaid University of Central Florida
$10.50 Marc Schlessel University of Michigan