Next Challenge: Can you create the modern gourmet cat food experience of the future?
How can we convince Millennials to join the electric utility workforce?
business recruiting change management millennials work environment
See more like this check out our active challenges
$1,600
top 50%
75
submissions
DONE
23 months ago
Small pic worker

The retiring Baby Boomer generation is one of the defining workplace developments of the last half century. In many ways, their influence has made the modern job what it is. As Baby Boomers retire and are replaced by Generation X and Millennials, significant changes in corporate culture, expectations, and methodologies are sure to follow. To recruit and retain Millennials, companies will have to take a different approach than the one used on previous generations.

Public power is a unique industry: it is small, with just over 2,000 public power electric utilities located across the United States, usually in small towns. Public power is conservative and risk-averse, with a high percentage of older workers. We are open to ideas for adjusting any and all aspects of public power.

Deliverables

Present an action plan that will help utility companies better recruit and serve Millennial employees. Your solutions should include detailed answers to the following questions:

  1. How should utility companies show the work in the field and in the office that our employees do? How would this image convince Millennials to consider a career in the public power electric utility industry?

  2. What cultural and workplace attributes would be valuable to you, if employed at a public power electric utility, which are often a department of the state or local government? What would you want to see in a potential employer?

  3. Part of working in the electric utility industry is solving difficult problems. What is the ideal workplace for you to solve difficult problems? What things can employers do to encourage creative, innovative thought from employees?

CRITERIA: Innovative and implementable ideas are best!

Important bonus info: American Public Power Association’s DEED program offers scholarships for students interested in careers in public power! For more information, visit the DEED scholarship site and read the Scholarship Quick Start Guide & FAQs.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Leaderboard
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$125.00 Square pic 60 14331560 10210709341990626 1090923154 n New York University
$125.00 B University of Pittsburgh
$125.00 N University of Central Florida
$125.00 J University of Central Florida
$125.00 A University of Kentucky
$125.00 Square pic 60 bird average bird lifespans thinkstock 155253666 McMaster University
$125.00 O University of Central Florida
$125.00 Square pic 60 image fresnostate
$36.40 R University of Central Florida
$36.40 D University of Central Florida
$36.40 Square pic 60 dsc00332 Purdue University
$36.40 Square pic 60 img072 2 Harvard University
$36.40 Square pic 60 18278775 300478530383888 3363935450335225700 o 1 Liberty University
$36.40 J University of Central Florida
$36.40 C University of Central Florida
$36.40 A University of Waterloo
$36.40 C University of Central Florida
$36.40 T University of Central Florida
$36.40 Square pic 60 12418068 1000127803413134 524359937875433869 n National Institute of Technology Trichy
$10.50 Square pic 60 neat o Harford Community College
$10.50 J University of Central Florida
$10.50 K University of Central Florida
$10.50 Square pic 60 woz 1 University of Central Florida
$10.50 Square pic 60 unnamed Drexel University
$10.50 L Oregon State University
$10.50 Square pic 60 me Dublin City University
$10.50 W James Madison University
$10.50 B University of Central Florida
$10.50 H Boston University
$10.50 M North Carolina State University
$10.50 Square pic 60 sf profile University of Illinois
$10.50 A University of Central Florida
$10.50 M University of Michigan
$10.50 K University of Central Florida
$10.50 T
$10.50 Square pic 60 12967955 1149428261774478 1424286797691950226 o Jadavpur University, India
$10.50 S University of Central Florida
$10.50 Square pic 60 russiantruck University of Central Florida