Allstatez

How can we get Millennials to start thinking about retirement?

Thanks to our great services and advertising campaigns, many young Americans know about Allstate's strong line of insurance products. However, we offer fantastic financial planning for retirement as well. It is important to start saving for retirement early, and we want to help Millennials make the right choices.

$1,600
top 50%
59
submissions
DONE
5 months ago
Deliverables

Imagine you are the head of marketing at Allstate and you need to build an advertising campaign convincing Millennials to think about Allstate to help them save for important milestones ahead of them in life. Specifically, address these questions:

  1. What kind of cool, unique products, programs, or messages could you create to help young people choose Allstate and begin to save for great things ahead, like retirement?

  2. What might help these Millennials save, such as tools, programs, products, or kinds of advice?

  3. How would they want to learn about saving? What would they want to know?

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This challenge has received 59 submissions
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$166.70 Square pic 11130154 1004852249534220 2727675174053426496 n University of South Florida
$166.70 Square pic ilya2 University of Michigan
$166.70 Square pic img 3742 Swarthmore College
$166.70 Square pic img 8308 Indiana University
$166.70 L Monash University
$166.70 K Purdue University
$44.40 G University of Central Florida
$44.40 Square pic aaeaaqaaaaaaaaioaaaajgvjy2jmmju2lwuzmmqtndc4nc1imju4ltm0otu5otu1mjgwmg University of Akron
$44.40 J University of Washington
$44.40 Square pic 600231 10151787566397033 778766551 n Babson College
$44.40 D University of Central Florida
$44.40 O University of Maryland
$44.40 T Slc
$44.40 Square pic 1917498 104529916231089 7137024 n Harvard University
$44.40 M University of Florida
$13.30 Square pic mindsumo dp University of Florida
$13.30 Square pic a University of Florida
$13.30 Square pic me Western Michigan University
$13.30 H University of Central Florida
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$13.30 J University of California at Berkeley
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$13.30 L Colorado Community College System
$13.30 Square pic img 4773 Auburn University
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$13.30 A University of Central Florida
$13.30 A University of Central Florida
$13.30 A Drexel University
$13.30 0 lnotmm1cuxxnpcoi5qismdtgr6zbykwibvodmd gxiuqthy wtvycsqpze4wj efxbhuneuxi7v8 State University of New York at Buffalo
$13.30 N University of Central Florida
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