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How can we get Millennials to start thinking about retirement?
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top 50%
72 months ago
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Thanks to our great services and advertising campaigns, many young Americans know about Allstate's strong line of insurance products. However, we offer fantastic financial planning for retirement as well. It is important to start saving for retirement early, and we want to help Millennials make the right choices.


Imagine you are the head of marketing at Allstate and you need to build an advertising campaign convincing Millennials to think about Allstate to help them save for important milestones ahead of them in life. Specifically, address these questions:

  1. What kind of cool, unique products, programs, or messages could you create to help young people choose Allstate and begin to save for great things ahead, like retirement?
  2. What might help these Millennials save, such as tools, programs, products, or kinds of advice?
  3. How would they want to learn about saving? What would they want to know?
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$166.70 Square pic 60 11130154 1004852249534220 2727675174053426496 n University of South Florida
$166.70 Square pic 60 ilya2 University of Michigan
$166.70 Square pic 60 lhct Swarthmore College
$166.70 Square pic 60 img 8308 Indiana University
$166.70 L
$166.70 K Purdue University
$44.40 G University of Central Florida
$44.40 Square pic 60 aaeaaqaaaaaaaaioaaaajgvjy2jmmju2lwuzmmqtndc4nc1imju4ltm0otu5otu1mjgwmg University of Akron
$44.40 J University of Washington
$44.40 Square pic 60 600231 10151787566397033 778766551 n Babson College
$44.40 D University of Central Florida
$44.40 O University of Maryland
$44.40 Picture?width=160 Sarah Lawrence College
$44.40 Square pic 60 img072 2 Harvard University
$44.40 M University of Florida
$13.30 Square pic 60 mindsumo dp University of Florida
$13.30 Square pic 60 a University of Florida
$13.30 Square pic 60 me Western Michigan University
$13.30 H University of Central Florida
$13.30 L
$13.30 J University of California at Berkeley
$13.30 Square pic 60 img 3617 franklin
$13.30 L Colorado Community College System
$13.30 Square pic 60 img 4773 Auburn University
$13.30 Square pic 60 img 4558 edu
$13.30 A University of Central Florida
$13.30 A University of Central Florida
$13.30 A Drexel University
$13.30 K State University of New York at Buffalo
$13.30 N University of Central Florida
Submission questions