How can we get more people using fitness gadgets?
top 5
65 months ago
Default challenge

Many companies have created wearable fitness gadgets (FitBit, Nike, etc). These gadgets appeal to a demographic that is already pretty active and also has the money to spend on pricey tech. How can we make these products appealing to buyers that are less active AND less willing to spend $100+?

Unique business models and marketing welcome!

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$15.00 S New York University
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$15.00 M Massachusetts Institute of Technology
$15.00 B Stanford University
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