Neutrogena
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Next Challenge: What is your idea for a sustainable and cost-effective alternative to mineral oil? |
How can we get new consumers trying our hand cream?
$1,000
top 10
158
submissions
DONE
95 months ago
At Neutrogena, our Norwegian Formula® Hand Creams are industry leading products that give users noticeably softer and smoother hands. Despite this, there are still many consumers who choose a different hand cream or don't use hand cream at all. We need to reach those people and convince them to give our fantastic products a try.
Deliverables
Come up with a comprehensive marketing plan to get consumers to buy their first Neutrogena Norwegian Formula® Hand Cream and try our products. In your solution, include the following:
- What are some key moments we could focus on where potential buyers would be willing to change their spending habits and buy Neutrogena hand creams? What messaging should we use in those moments?
- What non-traditional marketing tactics should we incorporate?
- What consumer would you target in your attempt to get different people using our products? Would you target men, Millennials, or maybe some other demographic? Why?
- What could we do on social media sites like Pinterest to turn people into Neutrogena buyers?
- Do you use hand cream, and if so, do you buy Neutrogena products? How often do you buy hand cream?
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
Leaderboard
| $150.00 |
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Pavitra Siva University of Michigan | |
| $150.00 |
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Linde Parcels Saint Louis University | |
| $150.00 |
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Jessica Colley Ohio University | |
| $150.00 |
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Emily Aliberti Babson College | |
| $150.00 |
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Sophia T McMaster University | |
| $50.00 |
|
Elaine Huang Lafayette College | |
| $50.00 |
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Patricia Rico University of California, Los Angeles | |
| $50.00 |
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Gabriel Tomala Appalachian State University | |
| $50.00 |
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Rebecca King University of Central Florida | |
| $50.00 |
|
elizabeth lucas dal |
Submission questions