How can we get new consumers trying our hand cream?
business branding
top 10
10 months ago

At Neutrogena, our Norwegian Formula® Hand Creams are industry leading products that give users noticeably softer and smoother hands. Despite this, there are still many consumers who choose a different hand cream or don't use hand cream at all. We need to reach those people and convince them to give our fantastic products a try.


Come up with a comprehensive marketing plan to get consumers to buy their first Neutrogena Norwegian Formula® Hand Cream and try our products. In your solution, include the following:

  1. What are some key moments we could focus on where potential buyers would be willing to change their spending habits and buy Neutrogena hand creams? What messaging should we use in those moments?

  2. What non-traditional marketing tactics should we incorporate?

  3. What consumer would you target in your attempt to get different people using our products? Would you target men, Millennials, or maybe some other demographic? Why?

  4. What could we do on social media sites like Pinterest to turn people into Neutrogena buyers?

  5. Do you use hand cream, and if so, do you buy Neutrogena products? How often do you buy hand cream?

This challenge has received 158 submissions
Top 5 share $750 Next 5 share $250
$150.00 P University of Michigan
$150.00 Square pic 10689725 10205810802126077 6597957429432429737 n 2 Saint Louis University
$150.00 Square pic image2 Ohio University
$150.00 Square pic 600231 10151787566397033 778766551 n Babson College
$150.00 Square pic bird average bird lifespans thinkstock 155253666 McMaster University
$50.00 Square pic 12109905 10208051070703333 998459681895714849 o  1 Lafayette College
$50.00 Square pic img 7904 University of California, Los Angeles
$50.00 Square pic img 1835 Appalachian State University
$50.00 R University of Central Florida
$50.00 E dal
Represent MindSumo on Campus: Inspire and Empower your friends