Neutrogena

How can we get new consumers trying our hand cream?

At Neutrogena, our Norwegian Formula® Hand Creams are industry leading products that give users noticeably softer and smoother hands. Despite this, there are still many consumers who choose a different hand cream or don't use hand cream at all. We need to reach those people and convince them to give our fantastic products a try.

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8 months ago
Deliverables

Come up with a comprehensive marketing plan to get consumers to buy their first Neutrogena Norwegian Formula® Hand Cream and try our products. In your solution, include the following:

  1. What are some key moments we could focus on where potential buyers would be willing to change their spending habits and buy Neutrogena hand creams? What messaging should we use in those moments?

  2. What non-traditional marketing tactics should we incorporate?

  3. What consumer would you target in your attempt to get different people using our products? Would you target men, Millennials, or maybe some other demographic? Why?

  4. What could we do on social media sites like Pinterest to turn people into Neutrogena buyers?

  5. Do you use hand cream, and if so, do you buy Neutrogena products? How often do you buy hand cream?

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