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How can we get new consumers trying our hand cream?
business branding
top 10
77 months ago
Small pic norwegian formula

At Neutrogena, our Norwegian Formula® Hand Creams are industry leading products that give users noticeably softer and smoother hands. Despite this, there are still many consumers who choose a different hand cream or don't use hand cream at all. We need to reach those people and convince them to give our fantastic products a try.


Come up with a comprehensive marketing plan to get consumers to buy their first Neutrogena Norwegian Formula® Hand Cream and try our products. In your solution, include the following:

  1. What are some key moments we could focus on where potential buyers would be willing to change their spending habits and buy Neutrogena hand creams? What messaging should we use in those moments?
  2. What non-traditional marketing tactics should we incorporate?
  3. What consumer would you target in your attempt to get different people using our products? Would you target men, Millennials, or maybe some other demographic? Why?
  4. What could we do on social media sites like Pinterest to turn people into Neutrogena buyers?
  5. Do you use hand cream, and if so, do you buy Neutrogena products? How often do you buy hand cream?
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
$150.00 P University of Michigan
$150.00 Square pic 60 10689725 10205810802126077 6597957429432429737 n 2 Saint Louis University
$150.00 Square pic 60 image2 Ohio University
$150.00 Square pic 60 600231 10151787566397033 778766551 n Babson College
$150.00 Square pic 60 bird average bird lifespans thinkstock 155253666 McMaster University
$50.00 Square pic 60 12109905 10208051070703333 998459681895714849 o  1 Lafayette College
$50.00 Square pic 60 img 7904 University of California, Los Angeles
$50.00 Square pic 60 img 1835 Appalachian State University
$50.00 R University of Central Florida
$50.00 E dal
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