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How can we integrate social media into the trading and investing process?
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71 months ago
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Many Scottrade ® clients are self-directed and use a variety of online tools to execute their trading and investing strategy. We’re interested in ways that social media data can be used to help clients make trading and investing decisions on our platforms.

An example routine for a client might be:

· Wakes up before dawn and turns on CNBC

· Goes through the top articles at Yahoo Finance, CNBC, Earnings Whisper, and Seeking Alpha

· Reads what the Reddit and Yahoo boards or StockTwits users have to say about the day

· Spends the day bouncing between ScottradeELITE,, and the above sites

· Stays glued to their laptop while they’re in a trade

· Watches CNBC before bed to plan for tomorrow


Propose a method to integrate social media with Scottrade ® trading and investing:

1. What is your trading process-integrated social media action?

2. At what point in the trading process does it occur?

3. What are the benefits of completing this social media action?

4. (optional) Include sample social media posts, sketches, drawings, mock-ups, charts, graphs or any other visuals to support your idea

Things to consider:

· Avoid ideas that share sensitive personal financial data.

· The assignment is to propose a new action/technique/use that combines social media & finance, not just to discuss the intersection between each. (Think along the lines of automatically sending out a Tweet when making a new investment, but much bigger, broader, and more creative!)

· Don't hold yourself to current social media trends. If you think videologs or new platforms will be more popular in the future include your submission. We want outside the box ideas!

· We'd love to see images, mock ups, charts, videos, or any kind of visual turned in, please consider including some!

· Winning submissions will completely outline a social media task, with a complete explanation of why it will be appealing to our clients and their social audience.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
$150.00 D University of Central Florida
$150.00 Square pic 60 linkedin University of Central Florida
$150.00 Square pic 60 wheat field University of Virginia
$150.00 Square pic 60 11 30 2015 1270 East Carolina University
$150.00 Square pic 60 12356272 914736228574605 2006322912 o Northwestern University
$50.00 Square pic 60 image University of Central Florida
$50.00 Square pic 60 snercern Santa Monica Community College District
$50.00 J University of Central Florida
$50.00 Square pic 60 010 Villanova University
$50.00 J Ucalgary
Submission questions

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