How can we make coffee consumption less wasteful?
marketing strategy retail environmental engineering packaging environmental commerce
top 6
58 months ago
Small pic coffee waste

Americans love their coffee, and this fact is highlighted by the amount of waste generated from disposable coffee cups.

For example, in the US alone, over 16 billion disposable cups are used for coffee every year. This equates to over 6.5 million trees, 4 billion gallons of water, and 253 million pounds of waste.


Propose a plan to reduce this waste by 20% by the year 2018. Please include the following:

1) A detailed explanation of the plan itself

2) The specific steps necessary to carry out your plan

3) The strategy you'd use to market and promote your plan among coffee drinkers


- Your plan should not include an effort to convince people to drink less coffee

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 6 share $150
$25.00 K Santa Clara University
$25.00 R Boise State University
$25.00 J University of Pennsylvania
$25.00 K mcckc
$25.00 J University of New Hampshire
$25.00 K Johns Hopkins University
Submission questions
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