Next Challenge: What's your idea to reinvent the bottle cap game?
How can we make milk better?
food science product development marketing strategy marketing design creativity food science drawing food ideation innovation
$600
top 6
133
submissions
DONE
32 months ago
Small pic milk cows generic

Milk – it’s been around forever. With a variety of flavors, benefits, and different nutritional levels, there’s a lot to choose from. The options at the supermarket these days are definitely much more than the plain milk your parents drank as kids.

Deliverables

Propose an idea for a new type of milk that improves on what is currently available in market. Please include the following:

1) A written description of your milk - specifically, what makes “your milk” better than available alternatives? (ex. flavor, packaging, add-ins, etc.)

2) What ingredients would you use to create the milk?

3) Include an artistic rendering (sketch, diagram, mockup, etc.) showing what an individually packaged container of your milk idea would look like.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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