Skip to Main Content
How can we make milk better?
food science product development marketing strategy marketing design creativity food science drawing food ideation innovation
$600
top 6
133
submissions
DONE
84 months ago
Small pic milk cows generic

Milk – it’s been around forever. With a variety of flavors, benefits, and different nutritional levels, there’s a lot to choose from. The options at the supermarket these days are definitely much more than the plain milk your parents drank as kids.

Deliverables

Propose an idea for a new type of milk that improves on what is currently available in market. Please include the following:

1) A written description of your milk - specifically, what makes “your milk” better than available alternatives? (ex. flavor, packaging, add-ins, etc.)

2) What ingredients would you use to create the milk?

3) Include an artistic rendering (sketch, diagram, mockup, etc.) showing what an individually packaged container of your milk idea would look like.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
3 Winners
will receive $150 each
3 Honorable Mentions
will receive $50 each
Leaderboard
$150.00 Square pic 60 img 3892 Louisiana State University
$150.00 Square pic 60 pgprof University of West Georgia
$150.00 H University of Pittsburgh
$50.00 Square pic 60   University of California, Los Angeles
$50.00 Square pic 60 cindy mun
$50.00 Square pic 60 screen shot 2015 07 26 at 10.51.15 pm University of Pennsylvania
Submission questions


0 characters Average: 1701 characters
Your solution must be at least 200 characters long
Enter your info to sign in
 
 
 
or sign in with