Dell
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Next Challenge: Future of Footwear - what’s next? |
At Dell, we make high quality laptops, desktop computers, printers, tablets, projectors, monitors, work stations, servers and more. Take a look at a listing of our consumer and business products. Our devices are some of the most popular on the market, but we're looking into ways to incentivize customers to buy more than one of our products.
We want to create an advantage for customers that own more than one Dell product. Are there opportunities for Dell devices to interact in a unique way that excites and benefits users? Is there a physical product that can help 2 devices work better as one? Something completely different? You tell us!
Propose a hardware, software, product, service or idea to incentivize consumers to buy multiple Dell computers/devices.
Your submission must include:
1. A written description of your proposal
2. Reasoning as to why your proposal creates an advantage for consumers and why it will be successful
3. (optional) Sketches, storyboards, mock ups, drawings, charts, graphs or other visuals that help to illustrate your idea
Preference will be given to ideas that:
- Create an outcome in which consumers purchase additional Dell computers and devices to experience the advantage of their integrated capabilities
- Are unique, creative, and have not been considered in the past (not just a simple gift card or discount!)
- Have an already existing customer demand (backed up by research!)
- Have the best ratio of cost of implementation vs. projected increase in revenue
- Present differentiation from our competitors
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will receive $150 each
will receive $50 each
| $150.00 |
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Jonathan Rivera University of California at Berkeley | |
| $150.00 |
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Mackenzie Marrocco Oakland University | |
| $150.00 |
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Minh Le University of California at San Diego | |
| $150.00 |
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Eric Cho University of Michigan | |
| $150.00 |
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Daniel Minth Ball State University | |
| $50.00 |
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Devin Gustus Pasco-Hernando State College | |
| $50.00 |
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Sophia Gantenbein Elon University | |
| $50.00 |
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Kevin You Michigan State University | |
| $50.00 |
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Manasa Grandhi New York University | |
| $50.00 |
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Lynn Zhou University of Virginia |