Skip to Main Content
How can we make owning multiple Dell Devices more awesome?
business product management product design marketing strategy competitive analysis creativity computer hardware marketing communications computers collaboration integrate devices
top 10
85 months ago
Small pic dell

At Dell, we make high quality laptops, desktop computers, printers, tablets, projectors, monitors, work stations, servers and more. Take a look at a listing of our consumer and business products. Our devices are some of the most popular on the market, but we're looking into ways to incentivize customers to buy more than one of our products.

We want to create an advantage for customers that own more than one Dell product. Are there opportunities for Dell devices to interact in a unique way that excites and benefits users? Is there a physical product that can help 2 devices work better as one? Something completely different? You tell us!


Propose a hardware, software, product, service or idea to incentivize consumers to buy multiple Dell computers/devices.

Your submission must include:

1. A written description of your proposal

2. Reasoning as to why your proposal creates an advantage for consumers and why it will be successful

3. (optional) Sketches, storyboards, mock ups, drawings, charts, graphs or other visuals that help to illustrate your idea

Preference will be given to ideas that:

- Create an outcome in which consumers purchase additional Dell computers and devices to experience the advantage of their integrated capabilities

- Are unique, creative, and have not been considered in the past (not just a simple gift card or discount!)

- Have an already existing customer demand (backed up by research!)

- Have the best ratio of cost of implementation vs. projected increase in revenue

- Present differentiation from our competitors

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
$150.00 J University of California at Berkeley
$150.00 M Oakland University
$150.00 Square pic 60 12316130 986352951407822 6451373675979640462 n University of California at San Diego
$150.00 E University of Michigan
$150.00 Square pic 60 green album Ball State University
$50.00 Square pic 60 20141224 193836 Pasco-Hernando State College
$50.00 Square pic 60 rush2014 Elon University
$50.00 Picture?width=160 Michigan State University
$50.00 M New York University
$50.00 L University of Virginia
Submission questions

0 characters Average: 1685 characters
Your solution must be at least 200 characters long
Enter your info to sign in
or sign in with