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How can we make vehicle ownership more attractive to Millennials?
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65 months ago
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In recent years, the number of young consumers buying cars and driving in general has declined significantly. There are many reasons for this decline, including but not limited to:

1. Affordability - many young people can’t afford the purchase and maintenance costs

2. Location - Cars are less practical for many urban dwellers

3. Alternatives - Public transit, ride-sharing services, and other popular alternatives have replaced driving for many young people

4. Technology – Youth are likely to spend time and money on smartphones, tablets, laptops that provide an alternative form of entertainment, engagement and connecting.

We are interested in figuring out ways to make vehicles more appealing for those at a stage of life where buying a car is an option.