How do we give gourmet meal kits a "wow" factor?
engineering product development product design design creativity food science engineering drawing food styling creative problem solving innovation packaging
$1,000
top 10
62
submissions
DONE
13 months ago
Small pic screen shot 2016 01 19 at 3.37.32 pm

A growing trend in home cooking is the gourmet meal kit: an entire uncooked meal-for-two in a box, delivered with recipes to your door. The consumers unboxes the food, follows the cooking instructions, and proudly sits down to eat a freshly prepared delicious meal. This meal kit system appeals to busy people as well as helps provide confidence to those with limited cooking experience. Currently, companies like Plated, Blue Apron, and Hello Fresh are delivering cook-it-yourself meal kits to individual home kitchens.

However, these meal kits pose significant problems for many. To-your-door delivery is expensive. We think there's a real market for meal kits like these that shoppers can pick up at the grocery store. But instead of boring brown boxes, we want these meals to come in the most eye-catching packaging imaginable. We want consumers to make their next Instagram-worthy homemade meal to practically jump off the shelf at them.

Let us know your creative design and packaging ideas for this line of products!

Deliverables

Provide some creative packaging ideas for the meal kit products to wow customers both as the grocery kit, as well as when they open the kit. Specifically, consider the following:

(1) How can a box or package that is practically shaped on the outside, unfold so that when opened, its contents inside will display impressively?

(2) How can the kit reliably arrange and separately contain 4-5 food items, not counting sauces or spices, where one item is the main component and the other items are sides, pasta, or something similar?

(3) What material would you use for this packaging?

Criteria: Please focus on the packaging, not the actual food inside. The meal kit unpackaging process should really feel like part of the consumer experience.

Your only constraint is that the packaging material should be sturdy enough to hold up to the distribution process. Your packaging material can be flexible, rigid, see-through, or not. Don't hold back! Exciting, attractive packaging styles are preferred. Make it catch the shopper's eye the moment they see it, then take things to another level when the buyer opens it at home.

Leaderboard
Top 5 share $750 Next 5 share $250
$150.00 Square pic 60 snapshot 20160313 29 National Institute of Technology Trichy
$150.00 Square pic 60 rio University of Tennessee
$150.00 Square pic 60 14902770 214506395626539 4640957950319321952 o Webster University
$150.00 Square pic 60 418983 taylor swift taylor swift with horse RMIT University
$150.00 Square pic 60 10517237 880236615324332 1904032164622033652 o Iowa State University of Science and Technology
$50.00 Square pic 60 neat o Harford Community College
$50.00 Square pic 60 image Florida Institute of Technology
$50.00 Square pic 60 black University of Maryland
$50.00 Square pic 60 20141224 193836 Pasco-Hernando State College
$50.00 0 gplyktqgp7 mrnvcxq dkaqayul7pzucxaa3krfxtw5yilubavztokplkgalx srykf8wbj1xqid Queen's University
Want to stay up to date with new challenges? Follow us on Instagram under @mindsumo!