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How do we give gourmet meal kits a "wow" factor?
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Small pic screen shot 2016 01 19 at 3.37.32 pm

A growing trend in home cooking is the gourmet meal kit: an entire uncooked meal-for-two in a box, delivered with recipes to your door. The consumers unboxes the food, follows the cooking instructions, and proudly sits down to eat a freshly prepared delicious meal. This meal kit system appeals to busy people as well as helps provide confidence to those with limited cooking experience. Currently, companies like Plated, Blue Apron, and Hello Fresh are delivering cook-it-yourself meal kits to individual home kitchen