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How do younger customers want to engage with us?
business marketing social media customer experience brand management communications
top 10
79 months ago
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Brands and consumers are more connected and also more distant than ever. Social platforms and digital experiences make customer relationships more real and intimate. Meanwhile, the barrage of content, advertisements, and emails means that brands often fail to break through the noise and fall further from their customers’ minds and hearts.

As a healthcare provider, we know that our information can often be overlooked, especially when it comes in traditional forms such as direct mail campaigns. We believe our information, such as health tips, how to use your health plan, and promotional pieces, is important to our consumers. We want to find the best way to get it noticed amongst the crowds of content out there. We need your help thinking of new ways for us to engage our millennial customers.


Propose an interaction between a consumer and a healthcare insurance provider that would encourage the consumer to engage with the provider.

1) What is the interaction or event? (Can be an event, social media interaction, loyalty program, video, etc.)

2) What is the goal of your interaction?

3) Why do you think a consumer would be excited about this opportunity to engage with a healthcare provider?

Optional: Sketches, drawings, mock-ups, charts, graphs or any other visuals that better explain your idea

Bonus: Reference any examples of brands that have used this approach or cite research that supports your claims.


Top concepts will include creative marketing approaches based on existing consumer behaviors.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
$150.00 Square pic 60 screen shot 2016 01 09 at 12.43.44 pm University of South Florida
$150.00 Square pic 60 me Brigham Young University
$150.00 Square pic 60 self portrait 1 University of Colorado
$150.00 Square pic 60 1512460 865550346824852 2040412867902923889 n Elgin
$150.00 Square pic 60 10953378 1056634271018163 2835164126697196601 n University of California at San Diego
$50.00 N Kent State University
$50.00 Square pic 60 dscn3978 Geneseo
$50.00 Square pic 60 mindsumo Mansfield
$50.00 Default profile normal University of Central Florida
$50.00 Square pic 60 10417284766 4ac8840d5a b Clark University
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