Brands and consumers are more connected and also more distant than ever. Social platforms and digital experiences make customer relationships more real and intimate. Meanwhile, the barrage of content, advertisements, and emails means that brands often fail to break through the noise and fall further from their customers’ minds and hearts.

As a healthcare provider, we know that our information can often be overlooked, especially when it comes in traditional forms such as direct mail campaigns. We believe our information, such as health tips, how to use your health plan, and promotional pieces, is important to our consumers. We want to find the best way to get it noticed amongst the crowds of content out there. We need your help thinking of new ways for us to engage our millennial customers.