How would you create an exceptional banking experience?
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Small pic bank teller

The financial services industry is a very competitive environment when it comes to customer acquisition. Since financial products and services can be very similar across competing companies, it can be hard to convince potential customers why they should bank with one company vs. another. One point of differentiation that can be used to appeal to new clients is the onboarding process for new bank customers. Making this experience exceptional could persuade undecided consumers to use your bank, and we’re interested in solutions to help achieve this goal.


Please complete the following:

1) Submit a proposal for a distinctive onboarding process for a new banking customer - one that you as a millennial consumer would want to experience.

2) How would you use a combination of digital technology (mobile, internet, etc.), branch locations, call centers and even ATMs to make the onboarding process something potential customers actually enjoy?

3) How does your proposal differ from existing onboarding methods? Why do you think your solution is better?

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 5 share $750 Next 5 share $250
$150.00 J Vassar College
$150.00 Square pic 60 img 9948 University of Pennsylvania
$150.00 Square pic 60 screen shot 2014 06 08 at 11.10.11 pm Mount Holyoke College
$150.00 O Occidental College
$150.00 J University of Utah
$50.00 E University of Minnesota
$50.00 V Dartmouth College
$50.00 T University of Michigan
$50.00 R Washington University in St. Louis
$50.00 A California Institute of Technology
Submission questions
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