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Delight customers when they first acquire new bank products
business marketing banking customer experience customer engagement
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57 months ago
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The first experience a customer has with a new product is a relationship-defining moment. It is the perfect opportunity to pleasantly surprise the customer and set the tone for the future.

At State Farm Bank®, we are looking for ways to do just this - delight our customer when they first log into their account. We have found that if we start off on the right foot, our customers will be more engaged with our products and find greater benefit in our services.


The "pleasant surprise" could come in many different ways, from small enhancements to big and bold changes. Your task is to answer the question: What types of tools, features, and technologies will increase delight our customers and increase engagement?

To complete this challenge, submit answers to the following:

1) What tool or technology would increase customer engagement with a web or mobile application?

2) How do you expect customers to use this tool or tech