Delight customers when they first acquire new bank products
business marketing banking customer experience customer engagement
top 50%
27 months ago
Small pic saving money

The first experience a customer has with a new product is a relationship-defining moment. It is the perfect opportunity to pleasantly surprise the customer and set the tone for the future.

At State Farm Bank®, we are looking for ways to do just this - delight our customer when they first log into their account. We have found that if we start off on the right foot, our customers will be more engaged with our products and find greater benefit in our services.


The "pleasant surprise" could come in many different ways, from small enhancements to big and bold changes. Your task is to answer the question: What types of tools, features, and technologies will increase delight our customers and increase engagement?

To complete this challenge, submit answers to the following:

1) What tool or technology would increase customer engagement with a web or mobile application?

2) How do you expect customers to use this tool or technology?

3) Why would customers engage with it?

4) How would you introduce it when the customer first logs in?

Scoring Criteria:

Top submissions will be truly innovative ideas and stand out from what traditional banks are already doing.


Personalized services are a big area of interest. Think about notifications, account reviews, personalized tips, and budget/debt simulators that meet my individual needs. A few more areas to consider include:

Deposit Products

- Bill payment: make it easy for me to pay all my bills

- Transparency: make it easy for me to see money available and move it around

- Manage my finances: budgeting, ways to save for certain events, progress towards goals

Credit Card Accounts:

- Why do you use the credit cards you do? How can we increase customer engagement in this area outside of monetary incentives/rewards?

- Understanding the motivation or the factors that cause people to gravitate to specific cards

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$125.00 Square pic 60 img 1847 Montclair State University
$125.00 Square pic 60 12418068 1000127803413134 524359937875433869 n National Institute of Technology Trichy
$125.00 Square pic 60 11130154 1004852249534220 2727675174053426496 n University of South Florida
$125.00 Square pic 60 17265078 269410500136128 1613200527685755567 n Webster University
$125.00 Square pic 60 bird average bird lifespans thinkstock 155253666 McMaster University
$125.00 Square pic 60 1ce9cce High Point University
$125.00 H University of Toronto
$125.00 Square pic 60 10 31 14 pro Walden University
$33.30 Square pic 60 face University of Dayton
$33.30 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$33.30 J
$33.30 Square pic 60 11061729 10153291816037422 8610228348602706849 o University of Florida
$33.30 Square pic 60 lhct Swarthmore College
$33.30 Square pic 60 cats University of Houston
$33.30 Square pic 60 prof pic Purdue University
$33.30 H
$33.30 Square pic 60 talisman headshot Western Kentucky University
$33.30 Square pic 60 aaeaaqaaaaaaaaegaaaajdexntjjotfjlwe3otqtngi1yy05mjq3lwe1nwvmy2zhytg4zq University of Toronto
$33.30 Square pic 60 image Slc
$33.30 Square pic 60 25254
$10.50 Square pic 60 img072 2 Harvard University
$10.50 J New York University
$10.50 Square pic 60 mindsumo dp University of Florida
$10.50 Square pic 60 img 9775 York University
$10.50 C St. Lawrence College
$10.50 Square pic 60 img 3693 Acadia University
$10.50 N University of Central Florida
$10.50 Picture?width=160 Coe College
$10.50 Picture?width=160 University of California at Davis
$10.50 R San Jose State University
$10.50 D Georgia College & State University
$10.50 Square pic 60 marcus horn 3 Carnegie Mellon University
$10.50 Square pic 60 knight University of Central Florida
$10.50 D University of South Florida
$10.50 Square pic 60 1 University of Pennsylvania
$10.50 O
$10.50 A University of Central Florida
$10.50 Square pic 60 18278775 300478530383888 3363935450335225700 o  1 Liberty University
$10.50 Square pic 60 img 7778 University of Oregon
Submission questions
Drag and drop photos or image files into your solution 0 characters Average: 1670 characters
    Your solution must be at least 0 characters long