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How would you let shoppers customize their frozen meals?
food science product development product design creativity innovation cooking branding & identity
$1,000
top 10
157
submissions
DONE
69 months ago
Small pic woman cooking with spices

The growing popularity of foodie culture, as demonstrated through popular television networks, hit shows, recipe sharing applications and more, has driven increased interest across consumers in the preparation, experimentation, and customization of their food. However, with consumers lives seemingly busier than ever, many are actively seeking solutions from food manufacturers that balance their desire for more participation and customization in food preparation, with time and effort saving convenience. This is especially true for seafood, where many consumers have less confidence and knowledge in how to prepare delicious meals from scratch.

Deliverables

1) Propose an idea for a new froz