Anonymous Company
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Next Challenge: How can small businesses change/adapt their business models to the new normal? |
A lot of ice cream is sold through in-home channels like supermarkets. However, Out Of Home (OOH) scooping, or buying a large tub to scoop from at home, is becoming more popular every day. In OOH scooping, 4.5 liter polypropylene (PP) tubs are used and are generally disposed of after use. This creates a huge waste of PP which could be easily recycled and re-used.
Recycling rates in Europe differ immensely for PP, with Italy having a PP recycling rate of 36%, France sitting at 0%, and the Netherlands boasting a 95% PP recycling rate. This means lots of PP going to landfill and incinerators. We want to reduce this amount and protect the environment by creating a program to encourage the recycling of the 4.5 liter PP ice cream tubs.
Your task:
Create a system for consumers to return/recycle their used PP ice cream tubs
Your submission must include:
1. A written description of your system for recycling the PP tubs
2. A description of why your system is the most efficient/effective
3. (optional) A drawing, sketch, or mock up of your proposal
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