Questionmark

Create a program to recycle ice cream tubs in Europe

A lot of ice cream is sold through in-home channels like supermarkets. However, Out Of Home (OOH) scooping, or buying a large tub to scoop from at home, is becoming more popular every day. In OOH scooping, 4.5 liter polypropylene (PP) tubs are used and are generally disposed of after use. This creates a huge waste of PP which could be easily recycled and re-used.

Recycling rates in Europe differ immensely for PP, with Italy having a PP recycling rate of 36%, France sitting at 0%, and the Netherlands boasting a 95% PP recycling rate. This means lots of PP going to landfill and incinerators. We want to reduce this amount and protect the environment by creating a program to encourage the recycling of the 4.5 liter PP ice cream tubs.

10K
top 10
276
submissions
DONE
18 months ago
Deliverables

Your task:

Create a system for consumers to return/recycle their used PP ice cream tubs

Your submission must include:

1. A written description of your system for recycling the PP tubs

2. A description of why your system is the most efficient/effective

3. (optional) A drawing, sketch, or mock up of your proposal

Things to consider:

- The customer would use the polypropylene 4.5 liter scooping tubs, currently in circulation, and then return them back into a system that ultimately sees them being refilled in the factory. This would act as a closed loop process for our own reusable packaging.

- What kind of incentives can we use to encourage customers to recycle the tubs?

- What are the benefits to our business of implementing the tub recycling system?

- How can we calculate the cost of this program to determine the profit/loss of implementing it?

Submit your solution
Leaderboard
This challenge has received 276 submissions
Top 5 share 7500 Next 5 share 2500
1500 Square pic mug Rutgers, The State University of New Jersey
1500 0 sme3tibqvpu2u5razjwtttnkzngt26ta4ryyt8njopwk1cnl9xzdphhcr4jx738juse0gfqnxaen University of Georgia
1500 Square pic 10417284766 4ac8840d5a b Clark University
1500 Square pic img 1498 University of California at Davis
1500 Square pic fullsizerender 12 University of North Carolina at Chapel Hill
500 Square pic 16093792 fullweb Saddleback College
500 A University of California, Irvine
500 Square pic image Lehigh University
500 B University of California, Los Angeles
500 Square pic screen shot 2015 03 23 at 2.30.20 pm Southern Methodist University
Contact Us!
Share your thoughts, ideas and stories with 300,000 peers Write for our Blog