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Can you describe your ideal NATURAL wet pet food?
food science customer satisfaction food trend analysis idea generation consumer insights product innovation pet benefits
top 50%
43 months ago
Small pic mars naturals 1

Consuming natural products has become mainstream for us nowadays, especially when it comes to food.  So why wouldn't we want our pets to eat the same way?  We want you to describe your ideal natural WET pet food product that you would want to buy for your dog or cat, from the pack up to the wet pet food itself (texture, appearance, smell, etc.).  


Begin by answering the survey questions below.  Next, answer the following short-answer questions in the open text box:

  1. Describe your ideal natural pet food.  The natural pet food should be wet food and is only intended for dogs or cats (i.e. do not describe natural dry food). In your description, be sure to include details about the following:
    1. packaging
    2.  ingredients/nutrients
    3.  food characteristics (smell, appearance, texture, etc.).
  2. What is the one thing that would be most persuasive to you in choosing to buy a natural wet pet food? Please be concise.  If you buy exclusively dry food or regular wet food (i.e. not "natural"), this may be something that would convince you to branch out to wet food that is natural.
  3. Is the natural wet pet food you described in deliverable 1 specific to dogs or cats or intended for a certain breed, size, age range, etc? 
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$71.40 Y Stevens Institute of Technology
$71.40 Square pic 60 6be95546d3ad8609795545599b1648ad West Virginia University
$71.40 H New School University
$71.40 Square pic 60 dandelion flower pictures Bennington College
$71.40 Square pic 60 screen shot 2016 05 22 at 7.27.17 pm Ithaca College
$71.40 A University of Texas at Dallas
$71.40 K Penn Foster
$71.40 Square pic 60 944020 10208823548695252 2288338913831781622 n University of California at Davis
$71.40 Square pic 60 linkedin1 McGill University
$71.40 Square pic 60 42179542 2217415888270472 1200362759875723264 n The University of Nice Sophia Antipolis
$71.40 S mumbai university
$71.40 Square pic 60 20181020 095124 Penn Foster
$71.40 Square pic 60 image University of Wisconsin
$71.40 Picture?width=160 Penn Foster
$19.00 Square pic 60 27067609 1561528867236017 3495007015826813477 n Penn Foster
$19.00 Square pic 60 10 31 14 pro Walden University
$19.00 Square pic 60 img072 2 Harvard University
$19.00 N Concordia University
$19.00 Picture?width=160 George Mason University
$19.00 S Penn Foster
$19.00 Square pic 60 img 20201203 185411 639 Brock University
$19.00 P
$19.00 Square pic 60 marcus horn 3 Carnegie Mellon University
$19.00 G University of Nottingham Malaysia
$19.00 Square pic 60 img 0044 square Georgia Institute of Technology
$19.00 Square pic 60 linkedin picture University of Connecticut
$19.00 J University of Pittsburgh
$19.00 S AB University
$19.00 V
$19.00 Picture?width=160 University of Central Florida
$19.00 S National Institute of Fashion Technology, Mumbai
$19.00 Picture?width=160