Can you describe your ideal NATURAL wet pet food?
food science customer satisfaction food trend analysis idea generation consumer insights product innovation pet benefits
$1,600
top 50%
140
submissions
DONE
12 months ago
Small pic mars naturals 1

Consuming natural products has become mainstream for us nowadays, especially when it comes to food.  So why wouldn't we want our pets to eat the same way?  We want you to describe your ideal natural WET pet food product that you would want to buy for your dog or cat, from the pack up to the wet pet food itself (texture, appearance, smell, etc.).  

Deliverables

Begin by answering the survey questions below.  Next, answer the following short-answer questions in the open text box:

  1. Describe your ideal natural pet food.  The natural pet food should be wet food and is only intended for dogs or cats (i.e. do not describe natural dry food). In your description, be sure to include details about the following:
    1. packaging
    2.  ingredients/nutrients
    3.  food characteristics (smell, appearance, texture, etc.).
  2. What is the one thing that would be most persuasive to you in choosing to buy a natural wet pet food? Please be concise.  If you buy exclusively dry food or regular wet food (i.e. not "natural"), this may be something that would convince you to branch out to wet food that is natural.
  3. Is the natural wet pet food you described in deliverable 1 specific to dogs or cats or intended for a certain breed, size, age range, etc? 
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Leaderboard
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$71.40 Y Stevens Institute of Technology
$71.40 Square pic 60 6be95546d3ad8609795545599b1648ad West Virginia University
$71.40 H New School University
$71.40 Square pic 60 dandelion flower pictures Bennington College
$71.40 Square pic 60 screen shot 2016 05 22 at 7.27.17 pm Ithaca College
$71.40 A University of Texas at Dallas
$71.40 K Penn Foster
$71.40 Square pic 60 944020 10208823548695252 2288338913831781622 n University of California at Davis
$71.40 Square pic 60 linkedin1 McGill University
$71.40 Square pic 60 42179542 2217415888270472 1200362759875723264 n The University of Nice Sophia Antipolis
$71.40 S mumbai university
$71.40 Square pic 60 20181020 095124 Penn Foster
$71.40 Square pic 60 image University of Wisconsin
$71.40 Picture?width=160 Penn Foster
$19.00 Square pic 60 27067609 1561528867236017 3495007015826813477 n Penn Foster
$19.00 Square pic 60 10 31 14 pro Walden University
$19.00 Square pic 60 img072 2 Harvard University
$19.00 N Concordia University
$19.00 Picture?width=160 George Mason University
$19.00 S Penn Foster
$19.00 Square pic 60 brock Brock University
$19.00 P
$19.00 Square pic 60 marcus horn 3 Carnegie Mellon University
$19.00 G University of Nottingham Malaysia
$19.00 Square pic 60 ka sir slippy Georgia Institute of Technology
$19.00 M University of Connecticut
$19.00 J University of Pittsburgh
$19.00 S AB University
$19.00 V
$19.00 Picture?width=160 University of Central Florida
$19.00 S National Institute of Fashion Technology, Mumbai
$19.00 Picture?width=160 University of Guelph
$19.00 B Penn Foster
$19.00 S University of Central Florida
$19.00 J York University
$5.70 Picture?width=160
$5.70 Square pic 60 ead7beda 92e1 4751 a435 bdfffade4757 Penn Foster
$5.70 C Penn Foster
$5.70 R Queen's University
$5.70 Square pic 60 j NA
$5.70 Square pic 60 screen shot 2017 06 20 at 5.45.05 pm H N B garhwal
$5.70 R Penn Foster
$5.70 K Penn Foster
$5.70 B Merced College
$5.70 J Drexel University
$5.70 Square pic 60 batten senior shoot 46 West Chester University
$5.70 Picture?width=160 University of Malaysia Perlis
$5.70 R University of Toronto
$5.70 R Penn Foster
$5.70 Picture?width=160 Michigan State University
$5.70 Square pic 60 img 20180221 054030 Nairobi University
$5.70 Square pic 60 18278775 300478530383888 3363935450335225700 o  1 Liberty University
$5.70 T University of Waterloo
$5.70 Square pic 60 photogrid 1526764444331 Knust
$5.70 Square pic 60 23376402 10155942935012009 8529247081509630184 n University of Queensland
$5.70 Picture?width=160 Michigan State University
$5.70 Picture?width=160 Penn Foster
$5.70 Picture?width=160 Penn Foster College
$5.70 Square pic 60 dre markowski University of Oregon
$5.70 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$5.70 C University of Sydney
$5.70 Square pic 60 img 8396 University of Central Florida
$5.70 Square pic 60 01 Shivaji University
$5.70 Square pic 60 e8d8ee78 8b07 4413 b9ae 983da391f049 Penn foster
$5.70 Picture?width=160 Yorkville University
$5.70 Square pic 60 9bcc1e47 0cfc 4e07 8c9a 84c043cdd762 Penn Foster
$5.70 Square pic 60 nathan University of Lethbridge
$5.70 O Georgia Gwinnett College
$5.70 C University of Central Florida
$5.70 Picture?width=160 Penn Foster
Submission questions

What is your age? 

(Required)
under 18
18 - 22
23 - 26
27 - 30
30+

Do you reside within the US?

(Required)
yes
no

If you reside outside of the US, in which country do you live?

Do you own a dog or cat?  Check all that apply.

(Required)
dog(s)
cat(s)
neither

How do you feed your pet?

Drag and drop photos or image files into your solution 0 characters Average: 1709 characters
    Your solution must be at least 0 characters long
    Contact Us