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Can you describe your ideal NATURAL wet pet food?
food science customer satisfaction food trend analysis idea generation consumer insights product innovation pet benefits
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DONE
14 months ago
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Consuming natural products has become mainstream for us nowadays, especially when it comes to food.  So why wouldn't we want our pets to eat the same way?  We want you to describe your ideal natural WET pet food product that you would want to buy for your dog or cat, from the pack up to the wet pet food itself (texture, appearance, smell, etc.).  

Deliverables

Begin by answering the survey questions below.  Next, answer the following short-answer questions in the open text box:

  1. Describe your ideal natural pet food.  The natural pet food should be wet food and is only intended for dogs or cats (i.e. do not describe natural dry food). In your description, be sure to include details about the following:
    1. packaging
    2.  ingredients/nutrients
    3.  food characteristics (smell, appearance, texture, etc.).
  2. What is the one thing that would be most persuasive to you in choosing to buy a natural wet pet food? Please be concise.  If you buy exclusively dry food or regular wet food (i.e. not "natural"), this may be something that would convince you to branch out to wet food that is natural.
  3. Is the natural wet pet food you described in deliverable 1 specific to dogs or cats or intended for a certain breed, size, age range, etc? 
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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