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Recently, 7-Eleven paired with Postmates to provide on-demand delivery from participating 7-Eleven stores in 10 major metropolitan markets across the United States. 7-Eleven on-demand delivery allows customers to order in-store products, like fresh foods and beverages, household goods, and other common store items, straight to their door for a delivery fee. Millennials make up a huge portion of people who use on-demand delivery services, so we want to know what you think about our on-demand capabilities and how we can improve.

Deliverables

Help us make our on-demand delivery service better for Millennial customers. In your response, address the following questions:

  1. How do you think Millennials are currently using on-demand delivery services? What products do they like delivered to their doorstep?
  2. How do you think on-demand delivery could change to better suit your needs? Are there products that aren’t currently available that you would like delivered?
  3. What should 7-Eleven do to improve its on-demand service to make it as convenient and popular as possible among Millennials?
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity