Improve the efficiency of the airport experience
business mobile applications customer service customer satisfaction technology
top 6
solutions max
Small pic 111110042557 crowded airport story top

Anyone who has taken a flight knows that the process of checking bags, going through security, and boarding the plane can be an inefficient and exhausting experience for travelers. When confronted with all the stresses and inefficiencies of the events leading up to takeoff, it can make for a bad start to a trip and a negative customer experience which might influence future travel decisions.

We are looking for ways to both improve the efficiency of airport procedures and also make the process a more enjoyable customer experience for travelers.


Imagine you just arrived to the airport and need to go through the normal pre-flight steps before boarding your plane. Describe what changes you would implement to create an efficient and more customer friendly boarding experience. Be sure to explain your improvements for the following:

1) Checking luggage

2) Waiting to board the plane

3) Being seated/stowing any carry-on luggage

Criteria: Keep the following in mind

1) Do not propose solutions that are currently being used by major airlines – unless they are providing an exceptional experience that you wish to retain.

2) If applicable, be sure to explain how your solution would leverage technology trends (mobile apps, wearables, or other emerging technologies)

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 3 share $450 Next 3 share $150
$150.00 A The Ohio State University
$150.00 T Colorado State University
$150.00 Square pic 60 10299540 10203293371347747 7647406179627555061 n University of Michigan
$50.00 S Rochester Institute of Technology
$50.00 Square pic 60 790 10200183361217039 323590350 n San Jose State University
$50.00 R Sacred Heart University
Submission questions
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