At Thomas, we are industry. Our solutions inform, support, and empower B2B buyers and engineers, and connect them with the industrial suppliers of the products and services they need.
We want to reach the next generation of leaders in supply chain, procurement, manufacturing and engineering, so they know us and use our Thomasnet.com platform for class or work projects. We also want to reach tomorrow’s marketing leaders, to instill the value of Thomasnet.com as the ideal advertising vehicle for reaching industrial/B2B purchase decision makers. Thomas is committed to making the future great for the next generation of industry professionals--we even founded the 30 Under 30 Rising Supply Chain Stars awards to showcase the brightest young members of the supply chain management world.
We need your help developing a campus strategy that will connect us with students, and build lasting relationships with them. Our goal is to make them familiar with Thomasnet.com as a resource for staying on top of industry insights, learning about potential employers, and researching industrial supply needs.
Tell us how you would construct a strategy for Thomas to connect with students in key majors (ie supply chain, engineering, industrial design, manufacturing, marketing). Specifically:
- Explain what you would use in a newsletter for these students. What types of media should we include? Who should author or appear in that media? What content would you find engaging as it relates to your industry field?
- How would you source student-submitted original content for a newsletter?
- Is a newsletter the best way to go about achieving our goals? If not, what, other than a newsletter, would you do to create the desired relationship? Explain your idea, and tell us how you would reach students. How would you keep the students engaged?
NOTE: Winning ideas will be cost-efficient, with implementation costing less than $1,000 per campus.
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
- Cost effectiveness
| Top 10% share $1,000 | Next 15% share $400 | Next 25% share $200 |
| $62.50 |
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Peter Toutain UCF | |
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Claudy Sarpong University of Central Arkansas | |
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Dat Tran The Catholic University of America | |
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Elina Rosenblum | |
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Sydney Bugg | |
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Daniel Wijaya McGill University | |
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Michelle Ripley University of Massachusetts | |
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Maxwell Baum Virginia Polytechnic Institute and State University | |
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Kaitlin Lostroscio University of South Florida | |
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Kevin Tomasetti University of Central Florida | |
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Calvin Garcia | |
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Anne Phan University of Washington | |
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Brian Wynder Ursinus College | |
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Sharicia Mason Jacobs University Germany | |
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Sydnee Bellamy UCF | |
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Matthew Oliver Algonquin College | |
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Grace Montgomery Florida State University | |
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Nhi Nguyen Not yet | |
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Jeremy Serrano University of Central Florida | |
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Dyllan Hancott Yorkville University | |
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Aakash Thakor | |
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Lennart Kirk | |
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Kevin Crews University of Central Florida | |
| $16.70 |
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Karl R Georgia Institute of Technology | |
| $16.70 |
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Tommy To University of Central Florida | |
| $5.10 |
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Erik Shaffer University of Central Florida | |
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Sophia Paradela University of Central Florida | |
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craig vallejo University of Central Florida | |
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George Kiprono Tonuy JKUAT | |
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Gandhari Nawalage University of Nottingham Malaysia | |
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Michaela Stephens ASU | |
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Frank Strobl University of Central Florida | |
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Kayla Murano University of Central Florida | |
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Carson Heinzel University of Central Florida | |
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Jack McDonough UCF | |
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Travis Ely University of Central Florida | |
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Kate Herbert University of Central Florida | |
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Jaron Campbell Cleveland State University | |
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Parker Nye Oral Roberts University | |
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Kate Rescsanszky University of Connecticut | |
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Craig Warden University of Central Florida | |
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Jenna Rodermond Trinity Western University | |
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Joseph Sasso University of Central Florida | |
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Samantha Thompson Brock University | |
| $5.10 |
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Sumana Mahata California Institute of Technology | |
| $5.10 |
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Michael Spitzer-Rubenstein Columbia University | |
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Matilde Silva None | |
| $5.10 |
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Agnès Fitzpatrick Queen's University | |
| $5.10 |
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Ashley Whiting Florida State University | |
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Gabriel Veve University of Central Florida | |
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Eric West University of Central Florida | |
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Donna Pilikyan University of Central Florida | |
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Savannah Lang University of Central Florida | |
| $5.10 |
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Jake Jarvis Stlcop | |
| $5.10 |
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Leah Dorn North Carolina State University | |
| $5.10 |
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Susan Kownacki Indiana University of Pennsylvania | |
| $5.10 |
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Rehan Panjwani University of Guelph | |
| $5.10 |
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Kayleigh Cooper University of Worcester | |
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anthony ianneillo Penn Foster | |
| $5.10 |
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Erika Fletcher Liberty University | |
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Sanchayan Ghosh | |
| $5.10 |
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Jyll Hardy University of Arizona | |
| $5.10 |
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Asumpter Kiio Kenyatta university |
