Thomas
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Next Challenge: How Can a New Alcoholic Beverage Brand Create a Memorable Sampling Experience? |
At Thomas, we are industry. Our solutions inform, support, and empower B2B buyers and engineers, and connect them with the industrial suppliers of the products and services they need.
We want to reach the next generation of leaders in supply chain, procurement, manufacturing and engineering, so they know us and use our Thomasnet.com platform for class or work projects. We also want to reach tomorrow’s marketing leaders, to instill the value of Thomasnet.com as the ideal advertising vehicle for reaching industrial/B2B purchase decision makers. Thomas is committed to making the future great for the next generation of industry professionals--we even founded the 30 Under 30 Rising Supply Chain Stars awards to showcase the brightest young members of the supply chain management world.
We need your help developing a campus strategy that will connect us with students, and build lasting relationships with them. Our goal is to make them familiar with Thomasnet.com as a resource for staying on top of industry insights, learning about potential employers, and researching industrial supply needs.
Tell us how you would construct a strategy for Thomas to connect with students in key majors (ie supply chain, engineering, industrial design, manufacturing, marketing). Specifically:
- Explain what you would use in a newsletter for these students. What types of media should we include? Who should author or appear in that media? What content would you find engaging as it relates to your industry field?
- How would you source student-submitted original content for a newsletter?
- Is a newsletter the best way to go about achieving our goals? If not, what, other than a newsletter, would you do to create the desired relationship? Explain your idea, and tell us how you would reach students. How would you keep the students engaged?
NOTE: Winning ideas will be cost-efficient, with implementation costing less than $1,000 per campus.
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
- Cost effectiveness
will share $1,000
will share $400
will share $200
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Peter Toutain UCF | |
| $62.50 |
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Claudy Sarpong University of Central Arkansas | |
| $62.50 |
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Dat Tran The Catholic University of America | |
| $62.50 |
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Elina Rosenblum | |
| $62.50 |
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Sydney Bugg | |
| $62.50 |
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Daniel Wijaya McGill University | |
| $62.50 |
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Michelle Ripley University of Massachusetts | |
| $62.50 |
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Maxwell Baum Virginia Polytechnic Institute and State University | |
| $62.50 |
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Kaitlin Lostroscio University of South Florida | |
| $62.50 |
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Kevin Tomasetti University of Central Florida | |
| $62.50 |
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Calvin Garcia | |
| $62.50 |
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Anne Phan University of Washington | |
| $62.50 |
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Brian Wynder Ursinus College | |
| $62.50 |
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Sharicia Mason Jacobs University Bremen | |
| $62.50 |
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Sydnee Bellamy UCF | |
| $62.50 |
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Matthew Oliver Algonquin College | |
| $16.70 |
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Grace M. Florida State University | |
| $16.70 |
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Nhi Nguyen Not yet | |
| $16.70 |
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Jeremy Serrano University of Central Florida | |
| $16.70 |
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Ved Prabhu Anna University | |
| $16.70 |
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Jurian Hendrikse Tilburg University | |
| $16.70 |
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Dyllan Hancott Yorkville University | |
| $16.70 |
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Roberto Norton University of Central Florida | |
| $16.70 |
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Daniel Patterson Arizona State University | |
| $16.70 |
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Brittany Flickinger University of Central Florida | |
| $16.70 |
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C W Princeton University | |
| $16.70 |
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Omprakash Acharya Tribhuwan university | |
| $16.70 |
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Leah Murff | |
| $16.70 |
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Northy Hunter University of Regina | |
| $16.70 |
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Amy Fernandez University of Central Florida | |
| $16.70 |
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Jessica Ellis Colorado School of Mines | |
| $16.70 |