How can we connect with students before they enter their careers?
engineering marketing recruiting industry
$1,600
top 50%
158
submissions
DONE
2 months ago
Small pic imageedit 2 2780613061

At Thomas, we are industry. Our solutions inform, support, and empower B2B buyers and engineers, and connect them with the industrial suppliers of the products and services they need.

We want to reach the next generation of leaders in supply chain, procurement, manufacturing and engineering, so they know us and use our Thomasnet.com platform for class or work projects. We also want to reach tomorrow’s marketing leaders, to instill the value of Thomasnet.com as the ideal advertising vehicle for reaching industrial/B2B purchase decision makers. Thomas is committed to making the future great for the next generation of industry professionals--we even founded the 30 Under 30 Rising Supply Chain Stars awards to showcase the brightest young members of the supply chain management world.

We need your help developing a campus strategy that will connect us with students, and build lasting relationships with them. Our goal is to make them familiar with Thomasnet.com as a resource for staying on top of industry insights, learning about potential employers, and researching industrial supply needs.

Deliverables

Tell us how you would construct a strategy for Thomas to connect with students in key majors (ie supply chain, engineering, industrial design, manufacturing, marketing). Specifically:

  1. Explain what you would use in a newsletter for these students. What types of media should we include? Who should author or appear in that media? What content would you find engaging as it relates to your industry field?
  2. How would you source student-submitted original content for a newsletter?
  3. Is a newsletter the best way to go about achieving our goals? If not, what, other than a newsletter, would you do to create the desired relationship? Explain your idea, and tell us how you would reach students. How would you keep the students engaged?

NOTE: Winning ideas will be cost-efficient, with implementation costing less than $1,000 per campus.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
  • Cost effectiveness
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