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What's your idea for an innovative hair conditioner?
$1,600
top 16
133
submissions
DONE
29 months ago

We are a global hair care brand that strives to bring Millennials innovative and on-trend hair products they love. Today, we want to revitalize our existing line of hair conditioners by creating a new product that will appeal to Millennial females. Our goal is that young female consumers who do not believe they need to be using a conditioner will want to begin using this product as part of their hair washing routine. For those who already use a conditioner, we want this new product to replace it! As you think about your creative idea for a conditioner, please consider the following popular trends:
- Naturals: Products that promote health, wellness, and sustainability through the use of ingredients that are considered healthy, such as aloe and coconut oil
- New twists on traditional conditioners: Products that have a unique benefit or way in which they are used. For example, a conditioner that claims it will nourish hair in just a few minutes of use or a con