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Next Challenge: What is your idea for a sustainable and cost-effective alternative to mineral oil?
How can we capture "lamellar shine" for hair in a compelling video demo?
Challenge Type: insights
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$1,600
top 25%
16%
entries reviewed
DONE
3 days ago

Lamellar shine & lamellar technology are a new wave of haircare products to give extra special shine. We are keen on exploring innovative and imaginative approaches to explain the benefits of lamellar shine, how the technology might work & how this is different from regular shine products.

We are interested in ideas that capture the "lamellar shine" that is achievable through this type of hair treatment. We then want to take those ideas and create a new video demo that highlights the benefits of lamellar shine when compared to other products.

Below are a couple examples of past video demos in the market that use outside the box thinking to demonstrate our product superiority.

Video Demo #1 - Protecting rose petals from heat
Video Demo #2 - Using moisture absorbing beads

Deliverables

  1. How would you describe "lamellar shine" to consumers? What makes lamellar shine different from regular shine products? Either in how it works (ingredients, mode of action) or style results? For example, you could focus on:

    • Look/feel of the hair after using it
    • The product experience using it
    • The science behind the benefits of the product
    • Other benefits you think would resonate with consumers

  2. Based on your description, propose an idea for a video demo that highlights the superior effects of lamellar shine treatment on hair

    • Describe each scene of your video
    • How does it specifically capture the unique benefits or technology of lamellar shine?
    • How would the video show that lamellar shine is superior to other hair treatments?
    • What are you using to demonstrate the shine? Is it hair, or something else?
    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 5%
will share $1,000
Next 7.5%
will share $400
Next 12.5%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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