The evolution of laundry products is a surprisingly recent story. It wasn't until the mid-1900s that laundry detergent was produced at a commercial scale. It took almost two more centuries for many of America's favorite laundry detergent brands to be established. Revolutionary products like OxiClean aren't even 20 years old. 

The world is ready for the next big disruptor in laundry. We want to do to laundry what Uber did for transportation and Airbnb did for hospitality. We think the next great laundry and fabric care product will come from the minds of millennials, a generation who looks at laundry a little differently than its forebears.