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Create a new tagline for Omo's hand wash laundry detergent
business advertising marketing business laundry slogan
$1,000
top 10
156
submissions
DONE
54 months ago
Small pic laundrydetergent

In the US, clothes are mostly washed in machines. In markets across Asia and Africa, clothes are washed by hand in the process outlined below:

- Sorting and soaking: Clothes are sorted and left to soak in buckets of water that contain soap or detergent.

- Hand washing: Clothes are rigorously scrubbed by hand to remove dirt and stains.

- Rinsing: Dirt and soap are removed from the clothes by rinsing until there is no trace of dirt or soap foam left.

- Drying: Clothes are hung up to dry.

Check out this short video and this longer video to see hand washing in action.

- Omo's new detergent has a formula that makes the foam in the rinsing phase disappear more quickly and easily, meaning laundry takes less effort, time, and uses less water.

- Customers have said that this is nice, but it won’t make them buy Omo detergent over competitors.