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Can you make Bush’s Best beans a Millennial staple food?
food science brand development branding branding & identity
top 50%
52 months ago
Small pic beans

As our core consumer continues to age, Bush’s Best knows that we need to bring Millennial shoppers to the bean aisle and let them know ALL the ways they can incorporate our wonderful beans into their meals, from side dishes to ingredients in recipes. Packed with protein and fiber, beans bring a lot to your plate. Bush’s has something for everyone and is cost-effective choice for any budget.


Propose a marketing plan that will make Millennials devoted Bush’s beans shoppers. Your solutions should include the following:

  1. Ideas for marketing tactics that highlight the versatility of beans, directed at Millennial shoppers.
  2. Recipe ideas for new ways beans could be utilized that would specifically appeal to a Millennial audience.

CRITERIA: Your idea should mirror our existing brand tone. While this is targeting the baked beans, you can also submit ideas around our Variety Beans and Cocina Latina li