Make frozen seafood great for any moment
food science product development marketing strategy marketing creativity food innovation cooking branding & identity packaging
$1,000
top 10
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DONE
31 months ago
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As a manufacturer of frozen seafood products sold in traditional grocery stores, we have focused on offering main meal protein items that consumers enjoy along with side dishes for a sit-down lunch or dinner. However, we are seeing this type of sit-down eating occasion decline as consumers opt for hearty snacks, mini meals, and appetizers that are convenient and versatile for any time of day. We are interested in creating a line of convenient, anytime frozen seafood products that people can use for these eating occasions.

Deliverables

Propose an idea for a line of three or more seafood-focused products we could sell from grocery freezer aisles. Include ample detail, including:

• A catchy, marketable name for this new product line.

• How the products fit a theme of some sort, be it a regional or ethnic focus, or the preparation style.

• The ingredients in each product.

• How the consumer cooks the product (oven, microwave, grill, stovetop, or other).

• A description of the packaging.

• How these items stand out from the numerous other options in the frozen food aisle.

Finally, give us an idea of when, where, and how consumers eat or serve your line of products.

• What are the most common eating occasions? With family at the dinner table? Alone in a dorm? A party?

• Who is eating the product, and how many people are there?

• How often does the consumer buy this product?

Acceptable seafood includes fish, shrimp, crab, lobster, clams, or calamari.

Please avoid the following ideas and ingredients: sushi, sashimi, oysters, mussels, octopus.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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