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Make frozen seafood great for any moment
food science product development marketing strategy marketing creativity food innovation cooking branding & identity packaging
$1,000
top 10
98
submissions
DONE
51 months ago
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As a manufacturer of frozen seafood products sold in traditional grocery stores, we have focused on offering main meal protein items that consumers enjoy along with side dishes for a sit-down lunch or dinner. However, we are seeing this type of sit-down eating occasion decline as consumers opt for hearty snacks, mini meals, and appetizers that are convenient and versatile for any time of day. We are interested in creating a line of convenient, anytime frozen seafood products that people can use for these eating occasions.

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