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Make healthier treats for all the good dogs out there
food science food science food microbiology food
top 50%
74 months ago
Small pic dog treat

Dog treats are becoming an increasingly larger part of the pet industry. They are a way for owners to show affection for their pets, and they make for bonding moments between owner and dog. The problem is that many owners are feeding their dogs too many unhealthy treats or the wrong treats, creating obesity and other health problems. Some treats can be bad when mixed with the food in the dog's diet or with medication the pet might take. We want to come up with a treat that will be tasty and healthy so owners have bonding experiences with and show affection to their beloved pets while promoting the health and vitality of the pet.


Tell us your idea for a healthy dog treat that will improve a pup's overall health instead of hurting it. Your solution should include the following:

  1. A detailed description of the treat, including its texture, shape, and how the owner gives it to the dog.
  2. A list of ingredients that consumers would identify with as being healthy and good for dogs.
  3. An explanation of how the treat might improve the gut-health of a dog, similar to how humans eat prebiotic and probiotic ingredients as part of their diet.
  4. A catchy name for your proposed treat.
  5. CRITERIA: Your solution should be "clean label," meaning it should contain ingredients that are approved for use in pet foods and considered natural and without harmful additives.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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$15.40 D University of British Columbia
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$15.40 Square pic 60 13417509 10204920383928013 5381781288974370839 n University of Central Florida
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$15.40 Square pic 60 photo on 5 19 12 at 3.54 pm The Ohio State University
$15.40 Square pic 60 1930500 1126723990672147 8594343833974531138 n Elon University
$15.40 K University of Maryland
$15.40 L East Carolina University
Submission questions