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Make our website hub an engaging destination for visitors
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At American Express, much of the content we create ends up getting shared or viewed on websites like YouTube, Twitter, and Facebook. While we definitely want people to engage with our content on these channels, it makes our main website feel unengaging and stale in comparison, thus significantly diluting the user experience and limiting our visibility within the Search Engines that could help boost our authority and credibility.

While the core site needs to remain intact, we want to create a destination hub within the domain to both engage users with great content that fits with the brand and builds additional relevancy and authority for search engines. This way, our social media channels would have a way to drive additional credibility to our domain and we have a voice beyond our main credit cards business. American Express has so much more to offer both customers and prospects.


Please complete the following:

1) Look at a few other corporate websites that you feel provide a hub for engaging content

2) Propose a plan that American Express could use to create its own destination hub to house content that fits with the brand.

3) Specifically, propose at least one feature or piece of content that you think would be a great way to engage our visitors. This could be focused on any topic that could have relevance for American Express. Examples include: travel, food & dining, personal finance, vacations, retail, etc.

4) Attach an artistic rendering (sketch, mockup, design, etc.) showing how you think the content should be structured and presented to end users. Focus on making it easy for them to interact with and share the content they discover.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
3 Winners
will receive $150 each
3 Honorable Mentions
will receive $50 each
$150.00 J Northeastern University
$150.00 Square pic 60 jess default University of Miami
$150.00 Square pic 60 231110 1882724982564 1074511336 2039174 5853563 n Drexel University
$50.00 Square pic 60 img 9948 University of Pennsylvania
$50.00 A Purdue University
$50.00 Square pic 60 s2 53d11a3c0581c University of California, Santa Cruz
Submission questions

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