Make weight loss a better experience for consumers
$1,000
top 10
139
submissions
DONE
20 months ago
Small pic woman on scale

At Medifast, we help people lose weight in an effective and healthy way through customized mealplans that fit their lifestyle and dietary needs. Customers choose a Two Week or 30 Day package of pre-portioned meals to go with their Medifast weight-loss plan and they’re on their way to reaching their weight-loss goals.

The landscape for traditional weight loss has changed over the last several years as apps and access to free information about weight loss and healthy eating on the Internet has increased. Some are attempting to take weight loss into their own hands, doing research, exercising, and buying their own food at the grocery store rather than relying on a formal weight loss program. Weight loss is a very difficult goal to achieve, and statistics show support and guidelines, like those Medifast offers today, are critical on the journey.

Deliverables

Please submit the following:

Propose an idea for a new product, service or approach to weight-loss that would attract people to get started and keep them as a satisfied customer. Include detail, including the following:

- Explain why your idea makes for a better weight-loss alternative than what is available today.

- How will your idea attract people who might otherwise just research weight loss on the Internet and buy their own food?

- Explain how your solution could help differentiate Medifast from other weight-loss products and services. Why do you think people will choose your solution over a competing weight-loss solution? Remember, your solution should be something unique that will catch the attention of consumers looking for an effective weight-loss solution.

- Where and how would consumers buy and experience this product/service?

- What type(s) of consumer would be most interested in this product/service? Who would not be?

- A catchy name for the product/service.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Leaderboard
Top 5 share $750 Next 5 share $250
$150.00 Square pic 60 1928969 512180685492 6239 n University of Wisconsin - Stout
$150.00 B Tctc
$150.00 Square pic 60 image1 University of Washington
$150.00 Square pic 60 image College of the Holy Cross
$150.00 Square pic 60 img 0056.jpg Texas A&M University
$50.00 D University of British Columbia
$50.00 Square pic 60 picc sullivan
$50.00 R University of Central Florida
$50.00 Square pic 60 vampire Quinnipiac University
$50.00 Square pic 60 headshot Virginia Polytechnic Institute and State University
Want to stay up to date with new challenges? Follow us on Instagram under @mindsumo!