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Make your friends fall in love with our new sriracha beans
Challenge Type: food science
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87 months ago

At BUSH’s® Beans, we love to give the public the expertly crafted flavors they crave. That’s why our next addition to the Bush’s family of products will be a new, limited time only sriracha beans, available for only six months. Sriracha is the undisputed king of hot sauces, renowned for its rich, deep flavor and perfect level of heat. We want to get Millennials excited about this fantastic new product. Can you help us come up with the right marketing strategy?


Propose a grassroots marketing strategy that will spread the word about our new sriracha beans and make your peers excited about trying it. Your response should include the following:

  1. Familiarize yourself with our website and our social media feeds, such as Facebook, Pinterest, Youtube, Instagram, Twitter, and Google Plus. Give us a detailed example of the sriracha-related content we can host on those spaces. How can we make that content fit with the Bush’s image, yet stand out as something new and exciting?
  2. What should our messaging be for this product? Tell us a line or phrase that will capture the interest and imagination of potential customers.

CRITERIA: Your marketing campaign SHOULD NOT include television advertising. We cannot host competitive eating events related to this product.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
$150.00 Meagan Bartlett Columbus State Community College
$150.00 NhuDiem Pham University of California, Riverside
$150.00 William Barshop University of Alabama
$150.00 Sophia T McMaster University
$150.00 Austin Pearl Babson College
$50.00 David Ellmann Brown University
$50.00 Gabriel Bello SUNY at Stony Brook
$50.00 Brianna Skiffington Florida International University
$50.00 Joshua Cadavez University of Minnesota
$50.00 Joseph Nardone New York University
Submission questions

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