Skip to Main Content
How would you promote renters insurance to Millennials?
business marketing strategy marketing insurance product marketing customer experience storyboarding customer relations customer engagement market planning buying
$1,600
top 50%
112
submissions
DONE
38 months ago
Small pic geico 2

Placing a high value on life experiences in their 20s and often graduating in debt, many Millennials postpone traditionally "adult" events to their 30s. Milestones such as getting a car, settling down, and buying a house have been delayed a decade while renting has become more of the norm. Although the majority of this generation chooses to rent, many do not fully understand or take advantage of renters insurance.

As Millennials move out on their own and decide to rent an apartment in the city or a house in the suburbs, we want to figure out the best way to educate them on renters insurance and encourage them to utilize this valuable coverage before the other landmark events of adulthood begin.

Please read this article to