Johnson & Johnson
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Next Challenge: What is your idea for a sustainable and cost-effective alternative to mineral oil? |
Your dentist has been telling you for years: "You need to be flossing!" Not only does flossing remove plaque and maintain healthy gums, Listerine Floss comes in a variety of fresh flavors with added oral care benefits!
We are interested in YOUR ideas to get more consumers to purchase Listerine Floss for the first time and incorporate it into their daily oral care routine. What creative ways would you promote Listerine Floss?
Propose a comprehensive marketing plan to inspire consumers to purchase their first Listerine Floss product.
Please address the following questions in your proposal:
1. How does your plan work?
-What conventional or unconventional marketing tactics would you use?
2. When and where will your plan happen?
-What are some key moments you would focus on to reach potential buyers who would be willing to change their spending habits and buy Listerine Floss?
-What messaging would you use in these moments?
3. Who does your strategy target?
-Which consumer group(s) would you focus on to get different people using Floss?
-Why would it appeal to this demographic?
4. Do you Floss?
-If so, how often do you Floss?
-Do you buy Listerine products?
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will share $1,000
will share $400
will share $200
| $66.70 |
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Sleiman Safaoui University of Texas at Dallas | |
| $66.70 |
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Sophia T McMaster University | |
| $66.70 |
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Sydney Jeffs Duke University | |
| $66.70 |
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Oliver Saikaly University of Central Florida | |
| $66.70 |
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Jenna Hein University of Memphis | |
| $66.70 |
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Matthew Gaiser Queen's University | |
| $66.70 |
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Shawn Toney California State University, Chico | |
| $66.70 |
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Leigh Bouskila University of Florida | |
| $66.70 |
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Sherry Underwood Randolph C0mmunity College | |
| $66.70 |
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Lisa Nguyen University of British Columbia | |
| $66.70 |
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Ellen Rathe Marist College at Poughkeepsie | |
| $66.70 |
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Rituraj Borah University of Antwerp | |
| $66.70 |
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Sharicia Mason Jacobs University Bremen | |
| $66.70 |
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Edward Diaz University of the Philippines Diliman | |
| $66.70 |
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Mitchell Woolley Central Michigan University | |
| $18.20 |
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Richard Papenfus The University of Oklahoma | |
| $18.20 |
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Sydney Costenbader Moravian College | |
| $18.20 |
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Vinam Puri Rutgers, The State University of New Jersey | |
| $18.20 |
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Margaret Burris Indiana University of Pennsylvania | |
| $18.20 |
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Alisha Gounder Kwantlen Polytechnic University | |
| $18.20 |
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Ashlee Heinrich Grand Canyon University | |
| $18.20 |
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Morghan Miller North Hennepin Community College | |
| $18.20 |
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Collin McCourt University of Pittsburgh | |
| $18.20 |
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Hamidreza Mohebbi University of Massachusettes, Boston | |
| $18.20 |
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Joseph Shimek University of Wisconsin - Stout | |
| $18.20 |
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Maria Belanger Langara College | |
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Alexis Marshalek North Dakota State University | |
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Emerson Fields University of West Florida | |
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Sara S California State University, Long Beach | |
| $18.20 |
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Dr. Janelle Christine Simmons Liberty University | |
| $18.20 |
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Tina Yuen University of Manitoba | |
| $18.20 |
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Junwei Tan University of Minnesota | |
| $18.20 |
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Alysha Patterson Arizona State University | |
| $18.20 |
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Matt Ohlson University of Virginia | |
| $18.20 |
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Ayo Akinkugbe | |
| $18.20 |
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Yasmin Molune Assumption University | |
| $18.20 |
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Jacob Schwing University of Central Florida | |
| $5.40 |
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Samantha Machado University of King's College | |
| $5.40 |
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Maria Zhdankina Drexel University | |
| $5.40 |
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Victoria Clark | |
| $5.40 |
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Ajay Sharma JAMK University of Applied Science,Finland | |
| $5.40 |
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|Soraya Abdel Sattar Cairo University, Egypt | |
| $5.40 |
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Nicole Grant Susquehanna University | |
| $5.40 |
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Joshua Cadavez University of Minnesota | |
| $5.40 |
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Cameron Salley Florida State University | |
| $5.40 |
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Rajitha Surangi JSS University | |
| $5.40 |
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mangaldeep.p | |
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Daniel Gurung Delhi University | |
| $5.40 |
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Taponitya Samantaray University of Hyderabad | |
| $5.40 |
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Francis Daniel Santia Harvard University | |
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RAHUL SASIDHARAN College of Engineering, Trivandrum | |
| $5.40 |
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Thai Tran China Medical University | |
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rachel bangura Wilfrid Laurier University | |
| $5.40 |
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Rebecca Wu University of Texas at Austin | |
| $5.40 |
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Gaithre Kalainathan Dalhousie University | |
| $5.40 |
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Brett Harmon Auburn University Montgomery | |
| $5.40 |
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Samantha Thompson Brock University | |
| $5.40 |
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Jake Simmons | |
| $5.40 |
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Hannah Miller Central College of Pella, Iowa | |
| $5.40 |
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Sumana Mahata UCSD | |
| $5.40 |
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Aya Elsayed faculty of petroleum and mining engineering | |
| $5.40 |
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Ryan Holcombe Virginia Polytechnic Institute and State University | |
| $5.40 |
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Lily Pedersen Arizona State University | |
| $5.40 |
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Abhijeet Anand Indian Institute of Technology - Madras | |
| $5.40 |
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Marrissa Walters Saint Francis University | |
| $5.40 |
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Olivia Lewis University of Virginia | |
| $5.40 |
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Cameron Irvine Virginia Polytechnic Institute and State University | |
| $5.40 |
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Giri Sivakoti Northwest Missouri State University | |
| $5.40 |
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Jessica Tyler Northern Arizona University | |
| $5.40 |
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Skylar Varone-Chenard University of Central Florida | |
| $5.40 |
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Nicole Sigrist Mohawk | |
| $5.40 |
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Allie Roach Arkansas Tech University | |
| $5.40 |
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Macie Lawson California State College, Fresno | |
| $5.40 |
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Rares-Mihai Costache Bucharest Academy of Economic Studies |