Does this brand resonate with Millennials?
$1,600
top 50%
295
submissions
DONE
18 months ago
Home Run Inn- a family owned and operated business- has established itself as one of Chicago’s favorite thin crust pizzas over the past 70 years. Known best for their flakey, buttery crust, Home Run Inn started in 1947 as a corner tavern serving up squares instead of slices. Over the decades they have expanded both their brand offerings and their loyal customer base by preparing frozen pizzas with the same premium, all natural quality as the ones you can enjoy in their 9 Chicago-based restaurants. Their frozen pizza business had its beginning in neighborhood grocery stores around their original location but has grown in popularity across the country. Now available in 35 states, they are looking to attract millennials to their iconic Chicago pizza brand.
Please review Home Run Inn's social media before completing the survey and short-answer questions in the Deliverables section:
Deliverables
PLEASE COMPLETE BOTH THE SURVEY AND SUBMIT ANSWERS TO THE QUESTIONS BENEATH IT TO BE CONSIDERED FOR A PRIZE
Answer each of the survey questions, and make sure to hit submit on your survey form before submitting your responses to the separate MindSumo deliverable questions.
First, complete and submit this form:
Next, please submit your answers to the following questions:
- Explain why or why not the Home Run Inn website appeals to you.
- Do you like this brand's social media? Would you engage with them on Facebook, Instagram, or Twitter? Why or why not?
- Overall, how do you view this brand? What does or does not appeal to you?
- How would you market the Home Run Inn brand to Millennials? What tactics, platforms, or messaging would you use? What product features would you highlight?
-
Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
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