Design a hanging apparatus for our guests' clothing
humanities & arts design art direction creativity hospitality brand management art
$1,000
top 10
103
submissions
DONE
45 months ago
Small pic moxy

Marriott recently opened its first property in Milan under the new Moxy brand. Moxy is a fresh, contemporary, and minimalistic approach to hospitality.

To open up the space and keep things simple, the guest rooms don't have enclosed closet space. Instead, there is a series of hooks on the wall to hang clothing, purses, belts, etc.

In addition to the hooks we'd like to offer a single "hanging apparatus" to serve our guests' hanging needs. Think about the installation as functional art that is both memorable and user-friendly.

Deliverables

Submit a mockup or sketch of the piece we should provide our guests. Include a description of how you expect your apparatus to be used to hang clothing.

Criteria:

We're looking for a style that matches the modern and clean aesthetic of the hotel. Our pillars are Thoughtful, Spirited, and Fun.

Think creatively about what people might want to hang and how the hanger would look in context. It could be hanging from a single hook, anchored to the ground, hanging from the ceiling, etc.

Avoid any ideas that include shelves or drawers. Your design must hang clothing, not store it!

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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