Anonymous Company
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Next Challenge: How can a grocery store chain drive engagement with our in-house e-commerce and delivery solution? |
Help us create a new meal solution that mixes non-perishable and fresh elements
$1,600
top 50%
78
submissions
DONE
34 months
When you consider the layout of a typical supermarket, the center of the grocery store is usually where you'll find non-perishable foods, with fresher items located closer to the edges. We are interested in creating new meal solutions that can still live in the center of the store (non-perishable) but have the addition of fresh items that might normally be found in perishable departments.
Deliverables
Please answer the following:
1) Propose an idea for a new packaged meal solution that is non-perishable but has the addition of fresh or perishable elements to make it more appealing
- What is the meal?
- What ingredients would be used?
- Describe what fresh ingredients would be added to the non-perishable meal to make it more appealing
2) What would you call your new meal creation?
3) What consumer group would be most likely to start buying your meal solution?
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Submissions will be graded on the following criteria:
- 1-10 Scale
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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Submission questions