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Create an awesome new meat alternative
food science advertising marketing nutrition sustainability food meat
top 50%
66 months ago
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We’re an international food manufacturer that believes that at the heart of our success is making food products that not only taste delicious, but don't harm the earth that they come from. One foods-focused area that we want to have a world-wide impact on is meats.

Did you know that beef eaters use 160% more land resources than people who eat a plant-based diet? How about that one acre of land produces only 250 pounds of beef, as compared to 50,000 pounds of tomatoes, 53,000 pounds of potatoes or 30,000 pounds of carrots?

As a ‘big foods business’ it is our responsibility to develop alternative protein products, and to guide and educate people that there are delicious, nutritious alternatives to meat. Therefore our goal is for people to gradually reduce their meat consumption, as they become more aware of the impact of meat production on the environment, and to provide sustainable substitutions for meat protein.


Propose a meat alternative ingredient, meal, recipe or line of foods that we can use as a core offering of our ‘big foods business’:

1. What is your meat alternative ingredient, meal, recipe or line of foods?

2. Why will modern consumers be excited to buy it and incorporate it into their diets?

3. How is it different from products that are currently available?

4. (Optional) Sketches, drawings, mock-ups, charts, videos, graphs or any other visuals that support your idea

Your idea should meet the following criteria:

· Taste great

· Give the sensorial experience of meat, satisfying even meat lovers needs

· Be simple and easy to incorporate into everyday meals/mealtimes (no complex preparation required)

· Can be an ingredient or entire meal

· Ingredients must be of non-meat origin (ideally plant based)

· Nutritionally, the product should match or exceed the nutritional benefit of eating meat in terms of macronutrients (protein, fat, etc.) & micronutrients (vitamins & minerals).

Things to consider:

· Change behaviors! Getting people to stop eating meat will require more than just a cool new alternative to it. Any thoughts on how to persuade people away from being regular carnivores are welcome.

· How we’re picking winners Winning solutions will be sizable & scalable, disruptive (unique and different), and feasible (realistic to implement).

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$200.00 Square pic 60 13329348 10153711805796295 955207270326346763 o New York University
$200.00 Square pic 60 img 0133 Virginia Polytechnic Institute and State University
$200.00 Square pic 60 win 20160606 15 14 16 pro North Carolina State University
$200.00 Square pic 60 ryan murphy 2 Purdue University
$200.00 Square pic 60 qiong 2  1 University of Massachusetts
$66.70 Square pic 60 fullsizerender California State University, Northridge
$66.70 Square pic 60 mindsumo dp University of Florida
$66.70 Square pic 60 10509767 750077488405767 5688518498692542683 n
$66.70 R University of Texas at Arlington
$66.70 Square pic 60 bird average bird lifespans thinkstock 155253666 McMaster University
$66.70 Square pic 60 11111111 University of Alabama
$20.00 V Stanford University
$20.00 N Vanderbilt University
$20.00 Square pic 60 img 9830 Vassar College
$20.00 P University of Michigan
$20.00 O Monash University
$20.00 Square pic 60 img 1088 University of California at Berkeley
$20.00 Square pic 60 img 1946 Indian Institute of Technology - Madras
$20.00 Square pic 60 img 20160214 085237617 Columbus State Community College
$20.00 Square pic 60 img 9704 copy University of Miami
$20.00 B University of Wisconsin
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