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Help us improve the Meijer Mastercard
business creativity innovation idea generation credit cards rewards & benefits
$1,600
top 25%
138
submissions
DONE
43 days ago
Small pic swiping credit card to pay for groceries istock 926538894

Meijer is a family owned, regional retailer with over 240 shopping supercenters throughout Midwest. At Meijer, we focus on our customers and thrive by meeting their needs and expectations, which is why we’re always interested in gathering insights from them. In this exercise, we want you to imagine you’re in charge of crafting the best possible credit card offering from Meijer.  

In your submission, we want to understand the credit card benefits and rewards you know and love today. Then, we want to hear your out of the box ideas for new rewards and benefits for the Meijer Mastercard (which can be used at Meijer and anywhere Mastercard is accepted).

Deliverables

Please answer the following questions:

1) What is the best benefit you’ve received from a credit card that isn’t tied to earning rewards, discounts, or cash back? 

  • Why is this reward or benefit the best? 
  • How has it impacted where and when you use your credit card?

2) What are some benefits that the Meijer Mastercard could provide to shoppers that are NOT tied to rewards, discounts, or cash back?

  • Explain how your benefits ideas would be unique to the Meijer Mastercard

3) What are some benefits that the Meijer Mastercard could provide to shoppers that ARE tied to rewards, discounts, or saving money? 

  • We are more interested in hearing if there are specific spending categories for rewards or financial benefits this card could provide. Don't just tell us "10% cash back" 

NOTE:

If you attach your submission as a PDF, PPT, Word Doc, or other file type, you must still paste your answer text into the body of the submission window. Failure to do so will result in a lower score.

    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 5%
will share $1,000
Next 7.5%
will share $400
Next 12.5%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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