Propose a groundbreaking product idea for men's facial skin care/cosmetics
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top 50%
17 months ago
Small pic kroger grooming 4

It's becoming increasingly common and on-trend for Millennial men to have their own grooming routines.  Now more than ever, men are purchasing facial skin care products to care for and indulge their skin and cosmetics that enhance their appearance and self-image (think concealer sticks, hair color and hair growth products, tinted moisturizer, etc).  We want to bring new products to market that will appeal to Millennial men with more basic grooming routines as well as those who are very involved in personal grooming.  


Begin by answering the survey questions below. 

We are interested in your groundbreaking product idea(s) for skin care and cosmetic products for Millennial men.  Please share your idea(s) by answering the following short answer questions in the open text box:

  1. Do you use facial skin care and cosmetics products?  Describe what is involved in your skin care / cosmetic routine. This question is aimed specifically at males, so if you are a female please do not elaborate on this question.
  2. What is your exciting NEW product idea for men's facial skin care or cosmetics?  Describe in detail what your product would do, how it is used, why a man would want to use it, and why it is innovative.  

**Include a visual (sketch, image, mock-up, drawing, etc.) if it supports or helps display your product idea.

Please Consider 

We have been been ideating around the following product areas below.  If your product fits in one of these subcategories, please expand on and explain why it is novel.

  • 2-in 1 or 3 in 1 products
  • anti-aging
  • face masks
  • anti pollution
  • eye treatments
  • day & night products
  • concealer sticks
  • K (Korean) beauty
  • Products for hair thinning
  • Hair color products
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
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Submission questions

What is your gender?

prefer not to say

What is your age?

under 18

Where do you buy your skincare and/or cosmetic products?  Check all that apply.

Pharmacy (Walgreens/CVS/Rite-Aid/etc.)
Grocery Store
Retail Superstore (Target/Walmart/etc.)
Department Stores (Belk's/Macy's/Nordstrom/etc.)
Retail Store (Ulta/Sephora/etc.)
Other/I don't use skincare or cosmetic products

Do you shop for groceries?


If you shop for groceries, what is your primary grocery store? 

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