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Next Challenge: Tell us how you plan to shop this holiday season!
Propose a groundbreaking product idea for men's facial skin care/cosmetics
business product development product design drawing product marketing idea generation consumer insights product innovation
$1,600
top 50%
92
submissions
DONE
30 months ago
Small pic kroger grooming 4

It's becoming increasingly common and on-trend for Millennial men to have their own grooming routines.  Now more than ever, men are purchasing facial skin care products to care for and indulge their skin and cosmetics that enhance their appearance and self-image (think concealer sticks, hair color and hair growth products, tinted moisturizer, etc).  We want to bring new products to market that will appeal to Millennial men with more basic grooming routines as well as those who are very involved in personal grooming.  

Deliverables

Begin by answering the survey questions below. 

We are interested in your groundbreaking product idea(s) for skin care and cosmetic products