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Propose a groundbreaking product idea for men's facial skin care/cosmetics
Challenge Type: business
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top 50%
65 months ago

It's becoming increasingly common and on-trend for Millennial men to have their own grooming routines.  Now more than ever, men are purchasing facial skin care products to care for and indulge their skin and cosmetics that enhance their appearance and self-image (think concealer sticks, hair color and hair growth products, tinted moisturizer, etc).  We want to bring new products to market that will appeal to Millennial men with more basic grooming routines as well as those who are very involved in personal grooming.  


Begin by answering the survey questions below. 

We are interested in your groundbreaking product idea(s) for skin care and cosmetic products for Millennial men.  Please share your idea(s) by answering the following short answer questions in the open text box:

  1. Do you use facial skin care and cosmetics products?  Describe what is involved in your skin care / cosmetic routine. This question is aimed specifically at males, so if you are a female please do not elaborate on this question.
  2. What is your exciting NEW product idea for men's facial skin care or cosmetics?  Describe in detail what your product would do, how it is used, why a man would want to use it, and why it is innovative.  

**Include a visual (sketch, image, mock-up, drawing, etc.) if it supports or helps display your product idea.

Please Consider 

We have been been ideating around the following product areas below.  If your product fits in one of these subcategories, please expand on and explain why it is novel.

  • 2-in 1 or 3 in 1 products
  • anti-aging
  • face masks
  • anti pollution
  • eye treatments
  • day & night products
  • concealer sticks
  • K (Korean) beauty
  • Products for hair thinning
  • Hair color products
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$100.00 Matthew Gaiser Queen's University
$100.00 Vivek Patil McMaster University
$100.00 Josh Lyman University of Oregon
$100.00 Sharicia Mason Jacobs University Bremen
$100.00 Dr. Janelle Christine Simmons Liberty University
$100.00 C W Princeton University
$100.00 Kaelan Lupton Queen's University
$100.00 Erika Fletcher Liberty University
$100.00 Jenny Zhao University of Rochester
$100.00 Christopher Adjei-Frimpong University of Mines and Technology, Tarkwa
$30.80 Noelle Ware Penn Foster
$30.80 Leyi Xu Singapore Management University
$30.80 Hardik Bhaavani Christ College, Rajkot
$30.80 Akshit Gupta NMIMS, Mumbai
$30.80 Tarun Jha University of Florida
$30.80 Gunvir Kalra Queen's University
$30.80 Chibuzor Ezeamaku Purdue University
$30.80 Clayton Drew University of Massachusetts
$30.80 Francis Daniel Santia Harvard University
$30.80 N N University
$30.80 Yash Palwe Pune University
$30.80 Kunal Sajnani Kaplan University
$30.80 GAURAV GOYAL national institute of technology jamshedpur
$8.70 Daniel Gurung Delhi University
$8.70 Kathleen Muir University of British Columbia
$8.70 Aasif Jamal Punjab Technical University
$8.70 Faheem Vellore University of Arkansas - Little Rock
$8.70 Mart Visca Universidad Catolica Uruguay
$8.70 Ajay Sharma JAMK University of Applied Science,Finland
$8.70 Grace M. Florida State University
$8.70 Jennifer Kent University of Virginia
$8.70 Samantha Thompson Brock University
$8.70 aleb fisher