What is the ideal Millennial banking experience?
business customer satisfaction banking continuous improvement technology customer experience virtualization customer engagement banking industry ideal
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In today’s competitive and rapidly changing world of finance, banks must predict customer interests and adapt early to new technology. Catering to the expectations and preferences of millennials is especially vital as this influential group continues to determine the future direction of banking.

Millennials have already led the charge towards increased online and mobile banking, but there is much more on the technological horizon. We at ATB are relentless in making banking work for people. It is imperative for us to understand YOUR ideal banking experience and make banking work for the most important person: You!

Deliverables

We are interested in the ideal millennial banking experience. Specifically, please answer the following:

  1. How long have you been with your current bank? Why did you choose this bank?
  2. How often do you do the following:

    -Visit the physical bank location

    -Use the ATM

    -Use online / mobile banking

    What is your preference and for which banking needs?

  3. Please describe your ideal banking experience. What bank features available today are most important to you? Is technology an important factor in your decision on where you bank?
  4. Describe your ideal banking experience in the future. How would you like to see technology improve your banking experience? Consider advancements such as:
  5. -availability of third party apps

    -virtual reality

    -voice, touch and facial recognition

    ...and the list goes on!

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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