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What is the ideal Millennial banking experience?
business customer satisfaction banking continuous improvement technology customer experience virtualization customer engagement banking industry ideal
top 50%
62 months ago
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In today’s competitive and rapidly changing world of finance, banks must predict customer interests and adapt early to new technology. Catering to the expectations and preferences of millennials is especially vital as this influential group continues to determine the future direction of banking.

Millennials have already led the charge towards increased online and mobile banking, but there is much more on the technological horizon. We at ATB are relentless in making banking work for people. It is imperative for us to understand YOUR ideal banking experience and make banking work for the most important person: You!


We are interested in the ideal millennial banking experience. Specifically, please answer the following:

  1. How long have you been with your current bank? Why did you choose this bank?
  2. How often do you do the following:

    -Visit the physical bank location

    -Use the ATM

    -Use online / mobile banking

    What is your preference and for which banking needs?

  3. Please describe your ideal banking experience. What bank features available today are most important to you? Is technology an important factor in your decision on where you bank?
  4. Describe your ideal banking experience in the future. How would you like to see technology improve your banking experience? Consider advancements such as:
  5. -availability of third party apps

    -virtual reality

    -voice, touch and facial recognition

    ...and the list goes on!

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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$25.00 A University of Central Florida
$25.00 J University of Central Florida
$25.00 Picture?width=160 The University of Oklahoma
$25.00 Square pic 60 12308493 10201029305732303 1442379250838636915 n Christ University
$25.00 Square pic 60 1396917 10150420265684986 2334040723602946067 o The University of the West Indies
$25.00 Square pic 60 gead California State University, Chico
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$25.00 Picture?width=160 Clark University
$25.00 C University of Wisconsin - Stevens Point
$25.00 Square pic 60 urxyiycmajk0smfjdqjwh sj xelqeil2 85fg4izfw University of California at San Diego
$25.00 J University of Central Florida
$25.00 Square pic 60 img 7778 University of Oregon
$25.00 Square pic 60 image Bells university of technology ota
$25.00 B Univ of Bombay
$25.00 Square pic 60 a572ec9a af60 49da 98aa cc49ca15e749 Michigan State University
$25.00 Picture?width=160 Shri Ram College of Commerce, Delhi University
$25.00 Picture?width=160 Coimbatore Institute of Technology
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$25.00 M University of Vermont
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$25.00 E University of Central Florida
$25.00 Picture?width=160 Trent University
$25.00 Square pic 60 account picture 2 University of Central Florida
$25.00 Square pic 60 headshot University of Central Florida
$25.00 J University of Central Florida
$25.00 Square pic 60 img 6045 halfbody University of Oxford
$25.00 S University of Pennsylvania
$25.00 S University of Central Florida