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What is the ideal Millennial banking experience?
Challenge Type: business
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top 50%
81 months ago

In today’s competitive and rapidly changing world of finance, banks must predict customer interests and adapt early to new technology. Catering to the expectations and preferences of millennials is especially vital as this influential group continues to determine the future direction of banking.

Millennials have already led the charge towards increased online and mobile banking, but there is much more on the technological horizon. We at ATB are relentless in making banking work for people. It is imperative for us to understand YOUR ideal banking experience and make banking work for the most important person: You!


We are interested in the ideal millennial banking experience. Specifically, please answer the following:

  1. How long have you been with your current bank? Why did you choose this bank?
  2. How often do you do the following:

    -Visit the physical bank location

    -Use the ATM

    -Use online / mobile banking

    What is your preference and for which banking needs?

  3. Please describe your ideal banking experience. What bank features available today are most important to you? Is technology an important factor in your decision on where you bank?
  4. Describe your ideal banking experience in the future. How would you like to see technology improve your banking experience? Consider advancements such as:
  5. -availability of third party apps

    -virtual reality

    -voice, touch and facial recognition

    ...and the list goes on!

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$25.00 Paul Reed Pomona College
$25.00 Andrew Percoco University of Central Florida
$25.00 jordan.ripley University of Central Florida
$25.00 Richard Papenfus The University of Oklahoma
$25.00 Rishav Bose Christ University
$25.00 Danielle Smith The University of the West Indies
$25.00 Shawn Toney California State University, Chico
$25.00 Hayward Chan University of Toronto
$25.00 Aubrey Haskell Clark University
$25.00 Connor Wildes University of Wisconsin - Stevens Point
$25.00 Tyler Nakaya University of California at San Diego
$25.00 Joshua Anderson University of Central Florida
$25.00 Josh Lyman University of Oregon
$25.00 Daniel Chibuike Bells university of technology ota
$25.00 Bindia Hallauer Univ of Bombay
$25.00 Evan Kosinski Michigan State University
$25.00 Shweta Chopra Shri Ram College of Commerce, Delhi University
$25.00 Arvind Prakash Coimbatore Institute of Technology
$25.00 Joanna Jia 42
$25.00 Maxfield Green University of Vermont
$25.00 Dr. Janelle Christine Simmons Liberty University
$25.00 Ervin Aguilar University of Central Florida
$25.00 Nolan Blodgett Trent University
$25.00 Savannah Ashley University of Central Florida
$25.00 Cheyenne Harper University of Central Florida
$25.00 Josef Khargi University of Central Florida
$25.00 Chee Hsin Yee University of Oxford
$25.00 Sarah Jones University of Pennsylvania
$25.00 Samantha Sorkin University of Central Florida
$25.00 Nicolas Khoury University of Central Florida
$25.00 Fernando Cortez
$25.00 Stevie Fishwick Lakehead University
$25.00 Stephanie Sobolewski University of Central Florida
$25.00 TianShi Ning University of Waterloo
$25.00 Meagan Hanono University of Central Florida
$25.00 Natalie Campbell Johns Hopkins University