Skip to Main Content
Can you craft the perfect Millennial banking experience?
business user experience finance banking customer experience financial services
top 50%
59 months ago
Small pic atmlarge 30

Catering to Millennial customers is a key to the future health of any banking institution. Many have focused on these consumers as individuals in the marketplace, but there are actually two different avenues by which Millennials are coming to banking: traditionally as individuals, and more and more, as employees who are encountering banks through employer-sponsored programs.

We want you to put yourself in each situation. Help us better understand how to meet the needs of these Millennial customers!


Answer each of the following scenarios in separate paragraphs:

  1. Imagine you have been hired by a bank. You are responsible for creating new banking products and services for other employees, specifically for younger generations. What products and services would you create? Describe them in detail, and explain why they would appeal to Millennials.
  2. Now imagine you have been hired by a company. This company offers its employees the chance to meet with a banking professional to help you manage your financial needs. What would you like them to help you with? What products and services would you expect or want? Describe your answer in detail, and explain why your proposed programs would appeal to Millennial needs.
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$66.70 Square pic 60 img 7778 University of Oregon
$66.70 Square pic 60 tempimageforsave University of Minnesota
$66.70 M Indiana University
$66.70 H Northeastern University
$66.70 Y Purdue University
$66.70 K University of Michigan
$66.70 Square pic 60 img 20201203 185411 639 Brock University
$66.70 R JSS University
$66.70 Square pic 60 12795452 10156791845770413 3211669591256206269 n NUST Business School
$66.70 P Baruch College
$66.70 H Ohio State University
$66.70 E University of Illinois
$66.70 Square pic 60 njphotoshootjanelle Liberty University
$66.70 Square pic 60 citi parvathi Indian Institute of Technology - Madras
$66.70 D University of Hawaii
$19.00 E Georgia Sate University
$19.00 A University of Central Florida
$19.00 J
$19.00 Picture?width=160 University of Central Florida
$19.00 Square pic 60 12308493 10201029305732303 1442379250838636915 n Christ University
$19.00 N McMaster University
$19.00 M University of Vermont
$19.00 M British Columbia Institute of Technology
$19.00 Square pic 60 ajay pic JAMK University of Applied Science,Finland
$19.00 Square pic 60 18556727 1540270352680990 9119367127102793549 o University of Virginia
$19.00 Square pic 60 images Loyalist College
$19.00 Square pic 60 img 1747 California Institute of Technology
$19.00 Square pic 60 bird average bird lifespans thinkstock 155253666 McMaster University
$19.00 Square pic 60 facetune 30 06 2021 15 14 53 Central Michigan University
$19.00 B University of Central Florida
$19.00 A University of Central Florida
$19.00 R McMaster University