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What will bring a new generation to a real casino for gambling and fun?
business user experience marketing game design entertainment gaming
top 50%
20 months ago
Small pic millenials gambling

The traditional casinos of yesterday must adapt to a new generation of players. Millennials are much more technologically savvy and have different entertainment expectations than Baby Boomers. To meet Millennial desires, we want to combine traditional casino wager-based experiences like slot machine games and table games with newer game concepts, such as skill based games, casual and social gaming, collaborative gaming, E-Sports, and more.

Any changes must be made with the understanding that traditional gaming experiences excel at making money by creating frequent wagers of smaller amounts of cash, quickly determined outcomes for each play, and real-time response. Skill and casual games, however, can often last much longer. One of the issues presented these new types of games is how to make them as profitable as traditional games.


Provide a detailed idea for a new gaming experience that will entice Millennial players to come to a real casino for gambling and entertainment. In your response, make sure to address the following:

  1. Describe a new game concept that will attract Millennials, including game mechanics, win/loss/betting methods, expected financial returns, interactivity, and game storyboard.
  2. What will the physical properties of your gaming experience be? How will the cabinet, table, or hardware look? What about shape, material, and size? Consider including a visual.
  3. If you could totally redesign a casino and its floor plan to accommodate your game, what would it look like and where would your game fit in it?
  4. Why will your idea attract Millennials? The more descriptive you are, the better.

CRITERIA: Don't feel like you are limited by current technology and casino floor plans or design. Assume you have complete flexibility, from floor layout to interior design, ambiance, and feel. Don't hold back!

For helpful profiles of Millennial gaming characteristics, see the attached document.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Additional Materials:
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
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$100.00 A Arizona State University
$100.00 A Indian Institute of Technology - Delhi
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$28.60 R JSS University
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$8.30 M North Hennepin Community College
$8.30 M Langara College
$8.30 C Penn Foster
$8.30 Picture?width=160 Penn Foster
$8.30 D Embry-Riddle Aeronautical University
$8.30 G Los Gatos High School
$8.30 Square pic 60 18556727 1540270352680990 9119367127102793549 o University of Virginia
$8.30 M n/a
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Submission questions
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