Anonymous Company
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Next Challenge: Can you propose a Red Bull action plan for positive social impact? |
The traditional casinos of yesterday must adapt to a new generation of players. Millennials are much more technologically savvy and have different entertainment expectations than Baby Boomers. To meet Millennial desires, we want to combine traditional casino wager-based experiences like slot machine games and table games with newer game concepts, such as skill based games, casual and social gaming, collaborative gaming, E-Sports, and more.
Any changes must be made with the understanding that traditional gaming experiences excel at making money by creating frequent wagers of smaller amounts of cash, quickly determined outcomes for each play, and real-time response. Skill and casual games, however, can often last much longer. One of the issues presented these new types of games is how to make them as profitable as traditional games.
Provide a detailed idea for a new gaming experience that will entice Millennial players to come to a real casino for gambling and entertainment. In your response, make sure to address the following:
- Describe a new game concept that will attract Millennials, including game mechanics, win/loss/betting methods, expected financial returns, interactivity, and game storyboard.
- What will the physical properties of your gaming experience be? How will the cabinet, table, or hardware look? What about shape, material, and size? Consider including a visual.
- If you could totally redesign a casino and its floor plan to accommodate your game, what would it look like and where would your game fit in it?
- Why will your idea attract Millennials? The more descriptive you are, the better.
CRITERIA: Don't feel like you are limited by current technology and casino floor plans or design. Assume you have complete flexibility, from floor layout to interior design, ambiance, and feel. Don't hold back!
For helpful profiles of Millennial gaming characteristics, see the attached document.
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
| Top 10% share $1,000 | Next 15% share $400 | Next 25% share $200 |
| $100.00 |
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Margaret Burris Indiana University of Pennsylvania | |
| $100.00 |
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Robert Reck Arcadia University | |
| $100.00 |
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Richard Papenfus The University of Oklahoma | |
| $100.00 |
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Nick Seltenreich University of Central Florida | |
| $100.00 |
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Alex Espinoza San Francisco State University | |
| $100.00 |
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Nicole Orengo Diaz University of Central Florida | |
| $100.00 |
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Alysha Patterson Arizona State University | |
| $100.00 |
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Abhijeet Nand Indian Institute of Technology - Delhi | |
| $100.00 |
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Samantha Machado University of King's College | |
| $100.00 |
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Shawn Toney California State University, Chico | |
| $28.60 |
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Haille Ausher University of Central Florida | |
| $28.60 |
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Olivia Nguyen University of California at Davis | |
| $28.60 |
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Rajitha Surangi JSS University | |
| $28.60 |
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Francis Daniel Santia Harvard University | |
| $28.60 |
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Daniel Patterson Arizona State University | |
| $28.60 |
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Wing Yam | |
| $28.60 |
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Sanjay Chotu University of Hyderabad | |
| $28.60 |
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Rishav Bose Christ University | |
| $28.60 |
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Samantha Thompson Brock University | |
| $28.60 |
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Julianna Cooke University of Manitoba | |
| $28.60 |
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Jacob Yates University of Georgia | |
| $28.60 |
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Calvin Froehlich Missouri Western State University | |
| $28.60 |
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Ryan Snaadt Simpson College | |
| $28.60 |
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Josh Lyman University of Oregon | |
| $8.30 |
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Jag Bahl University of Central Florida | |
| $8.30 |
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Matthew Freepons Seattle University | |
| $8.30 |
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Husaam Khan University of Alberta | |
| $8.30 |
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Mohamed Elshahidi Mansoura Faculty of Medicine | |
| $8.30 |
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Rebeka DeTuro University of South Florida | |
| $8.30 |
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Ethan Lidsky University of Western Ontario | |
| $8.30 |
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sherin thomas rajiv gandhi institute of technology | |
| $8.30 |
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Joshua Cadavez University of Minnesota | |
| $8.30 |
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Ariel Saultz franklin | |
| $8.30 |
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Vincent Yam University of British Columbia | |
| $8.30 |
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Hardik Bhaavani Christ College, Rajkot | |
| $8.30 |
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Rituraj Borah Indian Institute of Technology - Kanpur | |
| $8.30 |
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Morghan Miller North Hennepin Community College | |
| $8.30 |
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Maria Belanger Langara College | |
| $8.30 |
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Christina Campos Flores Penn Foster | |
| $8.30 |
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Christle Waugh Penn Foster | |
| $8.30 |
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David Jones Embry-Riddle Aeronautical University | |
| $8.30 |
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Gabriel Barhydt Los Gatos High School | |
| $8.30 |
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Olivia Lewis University of Virginia | |
| $8.30 |
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Myera I n/a | |
| $8.30 |
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Shaunda Wiering Brown College | |
| $8.30 |
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Daryl Samuel Texas Southern University | |
| $8.30 |
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Emily Giroux St. Clair College | |
| $8.30 |
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Farshid Ghaemmaghami Strayer University |
