Millennial young professionals who live or work in urban centers have a wide-range of transportation needs that fluctuate by time and event. To meet these diverse and varying mobility needs, there are ever-expanding options for how to get around. Ride sharing services, transportation network companies, and bike rentals are just a few of the progressive new options available for young professionals living in cities. Mercedes-Benz is excited about the dynamic scene of Millennial urban mobility and we are seeking new ideas for owning, sharing, leasing, and accessing means of transportation.