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Millennial young professionals who live or work in urban centers have a wide-range of transportation needs that fluctuate by time and event. To meet these diverse and varying mobility needs, there are ever-expanding options for how to get around. Ride sharing services, transportation network companies, and bike rentals are just a few of the progressive new options available for young professionals living in cities. Mercedes-Benz is excited about the dynamic scene of Millennial urban mobility and we are seeking new ideas for owning, sharing, leasing, and accessing means of transportation.
Propose a new mobility service OR an improvement to an existing service that meets the evolving mobility needs of 20 - 30 year old young professionals living in urban centers. In your proposal, please address the following:
- Describe th