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How can we make Millennials loyal to online travel sites?
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42 months ago
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At Amadeus, we are passionate about learning from people who travel and all about trends in the travel industry. Millennials are known to have a low level of loyalty to any single travel site, such as Expedia, Travelocity, Orbitz, and Priceline to name a few. We want to know why that is the case.

Deliverables

Help us understand Millennial loyalty toward travel sites, and how we can improve site loyalty. Specifically, provide a detailed answer to each of the following questions:

  1. What specific features of using an online travel site, like those listed above, cause you to leave the site and search elsewhere? At what point in the search and booking process do you decide to abandon the site and use a different one? Why?
  2. Think of the sites you use to book travel and your experience. What are some specific characteristics (quality, aspects, featu