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How can we attract more Millennial & Gen Z travelers to use our services?
business marketing strategy creativity ideation innovation customer acquisition travel services
top 50%
27 months ago
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While AAA is most commonly associated with roadside assistance, we have a number of other benefits and offerings available to our nearly 60 million members. One of these offerings is travel services, which include things like assistance with vacation package planning, travel deals, hotel and car rental, and a number of other benefits. 

The Millennial &  Gen Z demographics are especially passionate about traveling, with higher rates of travel than older generations. Since we already know these demographics are interested in travel, our goal for this challenge is to understand how AAA can get more Millennials & Gen Z's to use us for their travel needs.


Before answering the questions below, please familiarize yourself with AAA travel offerings

  1. What things are most important to you when you plan a travel experience?
  2. What solutions (websites, apps, resources, etc.) are you most likely to use when planning a trip?
  3. Using the attached diagram as a guide, tell us where you experience the greatest pain points in your travel 
  4. How would you design your own "travel concierge" that specifically served needs of Millennial & Gen Z travelers? Again, use the attached "travel life cycle" diagram to help frame your answer

    Submissions will be graded on the following criteria:
  • 1-10 Scale
Additional Materials:
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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