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How can we attract more Millennial & Gen Z travelers to use our services?
$1,600
top 50%
199
submissions
DONE
63 months
While AAA is most commonly associated with roadside assistance, we have a number of other benefits and offerings available to our nearly 60 million members. One of these offerings is travel services, which include things like assistance with vacation package planning, travel deals, hotel and car rental, and a number of other benefits.
The Millennial & Gen Z demographics are especially passionate about traveling, with higher rates of travel than older generations. Since we already know these demographics are interested in travel, our goal for this challenge is to understand how AAA can get more Millennials & Gen Z's to use us for their travel needs.
Deliverables
Before answering the questions below, please familiarize yourself with AAA travel offerings
- What things are most important to you when you plan a travel experience?
- What solutions (websites, apps, resources, etc.) are you most likely to use when planning a trip?
- Using the attached diagram as a guide, tell us where you experience the greatest pain points in your travel
- How would you design your own "travel concierge" that specifically served needs of Millennial & Gen Z travelers? Again, use the attached "travel life cycle" diagram to help frame your answer
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Submissions will be graded on the following criteria:
- 1-10 Scale
Additional Materials:
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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Arijit Goswami Indian Institute of Management Kozhikode | |
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Chaitali Khandekar Indian School of Business | |
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Sim K University of Illinois at Chicago | |
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Audrey Selley University of North Carolina at Chapel Hill | |
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Joanna Jia 42 | |
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Emily Armstrong Queen's University | |
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Ali Kinay Boston University | |
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Sumana Mahata UCSD | |
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Lorenna Moore University of Oxford | |
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Jessica Reese Penn Foster | |
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Gael Shama Minnesota State University Moorhead | |
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Frida Walström stockholms universitet | |
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Ellen Vo California State University, Long Beach | |
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Ritula Kumar Indiana University | |
| $13.30 |
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Yash Mishra VIT | |
| $4.00 |
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James Kim Ohio State University | |
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Priyansh Jain KTH Royal Institute of Technology | |
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Rachel Smith SUNY Potsdam | |
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Megan Demars University of Western Ontario | |
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Halle Villanueva Castellaños University of Arkansas - Fayetteville | |
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Montana Blum Radford University | |
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J C University of Alberta | |
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| $4.00 |
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Penni Lewis Louisiana State University in Shreveport | |
| $4.00 |
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Adam Williams University of Central Florida | |
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Wei Aw | |
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Shadrack Ayitey University College of Agriculture and Environmental Studies | |
| $4.00 |
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Nándor Nagy University of Cambridge | |
| $4.00 |
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Jonathan James FSU TCC KeiserUniversityITWebSystems CodingOnlineProgram | |
| $4.00 |
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jacob santillan University of Santo Tomas | |
| $4.00 |
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Luciana Izel Universidade Federal do Amazonas (UFAM) | |
| $4.00 |
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Tabitha Norton University of Toronto | |
| $4.00 |
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Laura Heinze Portland Community College | |
| $4.00 |
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Irina Iliushkina Russian State Vocational Pedagogical University | |
| $4.00 |
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Shelbie Fish University of Central Florida | |
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Michael Rinker Portland State University | |
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Nivedaa M Srr | |
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Rosh Adhikari Webster University | |
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Jana Vaasan | |
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Jorge Mario Vega Iglesias Universidad Santo tomas | |
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K R Georgia Institute of Technology | |
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Heather Curtis Duke University | |
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Kharis Lund Benjamin N. Cardozo School of Law | |
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Greer Coleman Art institute of Charleston | |
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Aman Karwasra CCS Haryana Agricultural University | |
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Rachel Godwin Marist College at Poughkeepsie | |
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AMAL VS APJ Abdul kalam Technological University | |
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Richang Goyal Indian Institute of Management - Calcutta | |
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Samantha Ridgewell Merrimack College | |
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Jennifer Miller Walden University | |
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Kartik gadling IIM Bangalore | |
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Zariah Loni Minnesota State University Moorhead | |
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Amanda Ghinaglia | |
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Sudan Gaines University of Illinois Chicago | |
| $4.00 |
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Caitlin Galipo University of Central Florida | |
| $4.00 |
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Hailey Lime University of Central Florida | |
| $4.00 |
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Eoin Murray Dublin City University | |
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Matthijs Smit University of Groningen | |
| $4.00 |
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Salamata Wone Penfoster Highschool | |
| $4.00 |
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Paulina Laba University of California at San Diego |
Submission questions