While AAA is most commonly associated with roadside assistance, we have a number of other benefits and offerings available to our nearly 60 million members. One of these offerings is travel services, which include things like assistance with vacation package planning, travel deals, hotel and car rental, and a number of other benefits. 

The Millennial &  Gen Z demographics are especially passionate about traveling, with higher rates of travel than older generations. Since we already know these demographics are interested in travel, our goal for this challenge is to understand how AAA can get more Millennials & Gen Z's to use us for their travel needs.