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How can we attract more Millennial & Gen Z travelers to use our services?
$1,600
top 50%
199
submissions
DONE
27 months ago
While AAA is most commonly associated with roadside assistance, we have a number of other benefits and offerings available to our nearly 60 million members. One of these offerings is travel services, which include things like assistance with vacation package planning, travel deals, hotel and car rental, and a number of other benefits.
The Millennial & Gen Z demographics are especially passionate about traveling, with higher rates of travel than older generations. Since we already know these demographics are interested in travel, our goal for this challenge is to understand how AAA can get more Millennials & Gen Z's to use us for their travel needs.
Deliverables
Before answering the questions below, please familiarize yourself with AAA travel offerings
- What things are most important to you when you plan a travel experience?
- What solutions (websites, apps, resources, etc.) are you most likely to use when planning a trip?
- Using the attached diagram as a guide, tell us where you experience the greatest pain points in your travel
- How would you design your own "travel concierge" that specifically served needs of Millennial & Gen Z travelers? Again, use the attached "travel life cycle" diagram to help frame your answer
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Submissions will be graded on the following criteria:
- 1-10 Scale
Additional Materials:
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
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Sharicia Mason Jacobs University Bremen | |
| $50.00 |
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David Monsalve Seton Hall University | |
| $50.00 |
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Andrews Kwesi Ankomahene University of Cape Coast | |
| $50.00 |
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Kamila Wyszomirski University of Saskatchewan | |
| $50.00 |
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m . | |
| $50.00 |
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Amy Fernandez University of Central Florida | |
| $50.00 |
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Lauren Wachenfeld Washington University in St. Louis | |
| $50.00 |
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ERIKA FERNANDES Mumbai | |
| $50.00 |
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Phillip Staninski University | |
| $50.00 |
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Sab Sap AB University | |
| $50.00 |
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Vinay Kumar HR Indian Institute of Management - Indore | |
| $50.00 |
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Yadhu Gopal IIM Ahmedabad | |
| $50.00 |
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Arijit Goswami Indian Institute of Management Kozhikode | |
| $50.00 |
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Chaitali Khandekar Indian School of Business | |
| $50.00 |
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Isabel Skormin University of Central Florida | |
| $50.00 |
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Isaac Ellison University of Central Florida | |
| $50.00 |
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Joey Latimore University of Houston-Downtown | |
| $50.00 |
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Masha Vučinić Westerveen Faculty of Media and Communication | |
| $50.00 |
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Kaelan Lupton Queen's University | |
| $50.00 |
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Jessica Muzzo | |
| $13.30 |
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Francis Daniel Santia Harvard University | |
| $13.30 |
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Andy Martin University of South Florida | |
| $13.30 |
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Brian Wynder Ursinus College | |
| $13.30 |
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Christian Bakken Georgetown University | |
| $13.30 |
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Gaurav Goyal Indian Institute of Technology - Bombay | |
| $13.30 |
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Prathamesh Mayekar Symbiosis International University | |
| $13.30 |
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Vaishnavi Appaya Vellore Institute of Technology, Vellore | |
| $13.30 |
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n r | |
| $13.30 |
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Alex Budnick University of Central Florida | |
| $13.30 |
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Rashmi Chhawal Daulat Ram College | |
| $13.30 |
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Olivia Greiffenstein University of Colorado |