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Can you develop a mindful snack food or beverage?
food science product development creativity nutrition food ideation innovation food & beverage consumer insights
$1,600
top 50%
188
submissions
DONE
65 months ago
Small pic mindful snacking

With the lines between snack and meal foods blurring, consumers are making more mindful food choices and seeking out snacks and beverages that manage cognitive, physical, and emotional well-being. A stroll through the grocery store showcases this growing consumer demand as more and more grocery stores develop product lines that offer a combination of nutritional value, portion control, and easy on-the-go packaging.

In light of the mindful snacking trend, we aim to develop a new snack, beverage, breakfast food, or mini-meal that is functional and customizable. Ideally, this solution will allow consumers to have the flexibility to eat when and where they want, as well as solve whatever functional benefit they need for that day or moment.

Deliverables

Introduce your idea for a mindful food solution that is not currently sold in market. Specifically, answer the following:

  1. Describe all components of your food solution in detail. Is it a snack, beverage, breakfast food, or mini-meal?
  2. How is your food solution functional? What main purpose(s) does it serve?
  3. How is your food solution customizable? Can it be mixed and matched or combined to meet customer preferences?
  4. What flexibility does your food solution offer in terms of when and where it can be consumed? How is it packaged?
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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