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Can you develop a mindful snack food or beverage?
food science product development creativity nutrition food ideation innovation food & beverage consumer insights
$1,600
top 50%
188
submissions
DONE
35 months ago
Small pic mindful snacking

With the lines between snack and meal foods blurring, consumers are making more mindful food choices and seeking out snacks and beverages that manage cognitive, physical, and emotional well-being. A stroll through the grocery store showcases this growing consumer demand as more and more grocery stores develop product lines that offer a combination of nutritional value, portion control, and easy on-the-go packaging.

In light of the mindful snacking trend, we aim to develop a new snack, beverage, breakfast food, or mini-meal that is functional and customizable. Ideally, this solution will allow consumers to have the flexibility to eat when and where they want, as well as solve whatever functional benefit they need for that day or moment.

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