Tell us about your idea for a truly unique mint that will appeal to Millennials like you. In your answer, include the following:

1. The big idea:

   • What should we call this new product?

   • Why are Millennials drawn to it?

   • How is your product different from the current offerings, and why is that difference needed by Millennials?

   • What does this new item convey as an attitude or personality?

2. Describe the mint itself:

   • What does it taste like?

   • What are its internal and external textures?

   • How does it look?

   • How does it feel in the mouth?

   • What is its size, shape, and color?

3. The packaging:

   • What is the packaging made of?

   • How is it opened?

   • How does the consumer take a mint from the packaging?

   • Will a consumer keep it in his or her pocket, or somewhere else

   • We want to know its color, size, shape, and material, but also what feel or attitude the packaging conveys.

   • Should this product be a new offering "brought to you by Mentos," or a Mentos sub-brand, such as these.

CRITERIA: The goal is a large selling unique idea. Again, this new mint product needs to either be a totally new product (brand) “brought to you by Mentos” or a sub-brand of Mentos.