Next Challenge: How can we use advanced tech to stand out when recruiting top talent?
What's your idea for the next great mint?
food science branding branding & identity packaging candy cpg
See more like this check out our active challenges
$1,600
top 50%
231
submissions
DONE
18 months ago
Small pic mints

From swirled and striped peppermints to Mentos, Tic Tac, and Altoids, the mint has always been an important part of the confectionary landscape. Our company has lots of mint products available on a global basis, but we have found that we have the most long term success with products that are truly unique when compared to the competition.

We want your ideas for the next mint product that will stand out from everything else out there. We're looking for outside the box, from the mint itself to the overall packaging and branding.

Deliverables

Tell us about your idea for a truly unique mint that will appeal to Millennials like you. In your answer, include the following:

  1. The big idea:

    • What should we call this new product?

    • Why are Millennials drawn to it?

    • How is your product different from the current offerings, and why is that difference needed by Millennials?

    • What does this new item convey as an attitude or personality?

  2. Describe the mint itself:

    • What does it taste like?

    • What are its internal and external textures?

    • How does it look?

    • How does it feel in the mouth?

    • What is its size, shape, and color?

  3. The packaging:

    • What is the packaging made of?

    • How is it opened?

    • How does the consumer take a mint from the packaging?

    • Will a consumer keep it in his or her pocket, or somewhere else

    • We want to know its color, size, shape, and material, but also what feel or attitude the packaging conveys.

    • Should this product be a new offering "brought to you by Mentos," or a Mentos sub-brand, such as these.

CRITERIA: The goal is a large selling unique idea. Again, this new mint product needs to either be a totally new product (brand) “brought to you by Mentos” or a sub-brand of Mentos.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Leaderboard
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$41.70 B The American University of Paris
$41.70 J University of Memphis
$41.70 Square pic 60 photo on 5 19 12 at 3.54 pm The Ohio State University
$41.70 Square pic 60 img 3059 University of Central Missouri
$41.70 Square pic 60 dsc 0082 York University
$41.70 A Western Oregon University
$41.70 Square pic 60 14358758 10210655591686257 875519540646039616 n Brown College
$41.70 P University of Central Florida
$41.70 Square pic 60 pedros.2016 University of Providence
$41.70 Square pic 60 17861828 1380129325388272 2574088150029643379 n Central Michigan University
$41.70 Square pic 60 senior picture Utah College of Dental Hygiene
$41.70 Square pic 60 talisman headshot Western Kentucky University
$41.70 Square pic 60 matthew gaiser calgary bow headshot 1 Queen's University
$41.70 Square pic 60 img 20170129 001511 Anna University, India
$41.70 Picture?width=160 University of Central Oklahoma
$41.70 A Pine Technical And Community College
$41.70 Square pic 60 img 20160127 221051 Ryerson University
$41.70 J University of Central Florida
$41.70 Square pic 60 rush2014 Elon University
$41.70 H Syracuse University
$41.70 B University of Central Florida
$41.70 K University of Central Florida
$41.70 N University of Central Florida
$41.70 Picture?width=160 UCF
$11.80 R University of Ottawa
$11.80 Picture?width=160 University of Central Florida
$11.80 Square pic 60 dsc01671 Christ College, Rajkot
$11.80 Square pic 60 linkedin University of Victoria
$11.80 J University of Illinois at Chicago
$11.80 Square pic 60 17265078 269410500136128 1613200527685755567 n Webster University
$11.80 Picture?width=160 Pennfoster
$11.80 Square pic 60 11295924 10202862168675557 3637364785557442133 n Washington University in St. Louis
$11.80 Square pic 60 dr seuss characters 85659 McGill University
$11.80 Picture?width=160 University of Central Florida
$11.80 Square pic 60 imag0214 Utah Valley University
$11.80 H Virginia Commonwealth University
$11.80 Square pic 60 untitled Assumption University
$11.80 A Brigham Young University - Idaho
$11.80 Picture?width=160 University of Central Florida
$11.80 J Centenial College
$11.80 Square pic 60 45774 10152580103270089 50431581 n University of Waterloo
$11.80 Picture?width=160 University of California at San Diego
$11.80 S centennial College
$11.80 I University of California at Berkeley
$11.80 Picture?width=160 University of Guelph
$11.80 Square pic 60 photo on 9 16 16 at 11.01 am University of Oregon
$11.80 C University of Phoenix
$11.80 Square pic 60 brock Brock University
$11.80 Square pic 60 1396917 10150420265684986 2334040723602946067 o The University of the West Indies
$11.80 M Penn Foster
$11.80 Square pic 60 10341511 869957326353724 1047128435534609770 n University of Michigan
$11.80 A University of the West Indies
$11.80 Square pic 60 20170718 110500 Jacobs University Germany
$11.80 Square pic 60 jmwzpycm 400x400 University of the Philippines Diliman
$11.80 Picture?width=160 University of Guelph
$11.80 Square pic 60 18278775 300478530383888 3363935450335225700 o 1 Liberty University
$11.80 S University of Victoria
$11.80 Square pic 60 img 8570 Chapman University
$3.40 Square pic 60 img 1711 SUNY at Stony Brook
$3.40 J San Francisco State University
$3.40 C Royal Veterinary College
$3.40 Square pic 60 1016939 10203732232761300 8145569927116465327 n University of Southern California
$3.40 Square pic 60 img 7404 Anna university ,Chennai
$3.40 G Indiana State University
$3.40 Square pic 60 10 31 14 pro Walden University
$3.40 Square pic 60 20160407 201443 Miami Dade College
$3.40 Picture?width=160
$3.40 M University of Waterloo
$3.40 C University of Central Florida
$3.40 Picture?width=160 University of Central Florida
$3.40 S University of Central Florida
$3.40 Square pic 60 1e3145f University of Central Florida
$3.40 Picture?width=160 University of Waterloo
$3.40 Square pic 60 img 20170122 133319 1 rajasthan university of health science
$3.40 Square pic 60 17634532 274979156286681 5324467297012794676 n University of Windsor
$3.40 Square pic 60 linkedinpic University of California, Santa Cruz
$3.40 K University of Michigan
$3.40 H Syracuse University
$3.40 J Georgia State University
$3.40 G Fresno City College
$3.40 K University of Western Ontario
$3.40 J University of Central Florida
$3.40 C James Madison University
$3.40 Square pic 60 10517237 880236615324332 1904032164622033652 o Iowa State University of Science and Technology
$3.40 B University of Central Florida
$3.40 D Western University
$3.40 C University of Central Florida
$3.40 M Langara College
$3.40 M Berklee College of Music
$3.40 Picture?width=160 Georgia Highlands
$3.40 Square pic 60 meeme Faculty of Computers & Information - Cairo University
$3.40 M University of California at San Diego
$3.40 Square pic 60 1506655 809552869103494 1900260832778524752 n Minerva Schools at KGI
$3.40 S University of Central Florida
$3.40 Picture?width=160 University of Central Florida
$3.40 E University of Central Florida
$3.40 M
$3.40 N University of Central Florida
$3.40 Picture?width=160 University of Central Florida
$3.40 B University of Central Florida
$3.40 N University of Central Florida
$3.40 R University of Central Florida
$3.40 Square pic 60 13417509 10204920383928013 5381781288974370839 n University of Central Florida
$3.40 M Wilfrid Laurier University
$3.40 Square pic 60 ajay pic JAMK University of Applied Science,Finland
$3.40 H Penn Foster
$3.40 Square pic 60 businessphoto Susquehanna University
$3.40 Picture?width=160 Regis University
$3.40 Square pic 60 img072 2 Harvard University
$3.40 Square pic 60 profile Florida International University
$3.40 C University of Phoenix
$3.40 M University of California, Merced
$3.40 K Concordia University
$3.40 Picture?width=160 Coimbatore Institute of Technology
$3.40 Picture?width=160 Carleton University
$3.40 Z University of Texas at Austin