Perfetti Van Melle
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Next Challenge: How would you improve investment reporting for our Private Banking clients? |
From swirled and striped peppermints to Mentos, Tic Tac, and Altoids, the mint has always been an important part of the confectionary landscape. Our company has lots of mint products available on a global basis, but we have found that we have the most long term success with products that are truly unique when compared to the competition.
We want your ideas for the next mint product that will stand out from everything else out there. We're looking for outside the box, from the mint itself to the overall packaging and branding.
Tell us about your idea for a truly unique mint that will appeal to Millennials like you. In your answer, include the following:
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The big idea:
• What should we call this new product?
• Why are Millennials drawn to it?
• How is your product different from the current offerings, and why is that difference needed by Millennials?
• What does this new item convey as an attitude or personality?
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Describe the mint itself:
• What does it taste like?
• What are its internal and external textures?
• How does it look?
• How does it feel in the mouth?
• What is its size, shape, and color?
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The packaging:
• What is the packaging made of?
• How is it opened?
• How does the consumer take a mint from the packaging?
• Will a consumer keep it in his or her pocket, or somewhere else
• We want to know its color, size, shape, and material, but also what feel or attitude the packaging conveys.
• Should this product be a new offering "brought to you by Mentos," or a Mentos sub-brand, such as these.
CRITERIA: The goal is a large selling unique idea. Again, this new mint product needs to either be a totally new product (brand) “brought to you by Mentos” or a sub-brand of Mentos.
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
| Top 10% share $1,000 | Next 15% share $400 | Next 25% share $200 |
| $41.70 |
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Alex Pierce The Ohio State University | |
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Katy Magoffin University of Western Ontario | |
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Juan Barrera University of Central Florida | |
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Charles Hines James Madison University | |
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Marlena Ruthe Iowa State University of Science and Technology | |
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Bettina Haffner University of Central Florida | |
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Daelin Chaves Western University | |
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Charleene Johnson University of Central Florida | |
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Maria Belanger Langara College | |
| $3.40 |
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Maddy Kong Berklee College of Music | |
| $3.40 |
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Olivia Kurtz Georgia Highlands | |
| $3.40 |
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Ahmed ELyamany Faculty of Computers & Information - Cairo University | |
| $3.40 |
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Mark Corona University of California at San Diego | |
| $3.40 |
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Mohamed Gaber Minerva Schools at KGI | |
| $3.40 |
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Stephen Marinak University of Central Florida | |
| $3.40 |
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Haley Grooms University of Central Florida | |
| $3.40 |
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Erica Willer University of Central Florida | |
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| $3.40 |
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Natasha Delgado University of Central Florida | |
| $3.40 |
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Elaina Ripo University of Central Florida | |
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Baily Seidl University of Central Florida | |
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Lauren Polson University of Central Florida | |
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Mikayla Cormier Wilfrid Laurier University | |
| $3.40 |
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Ajay Sharma JAMK University of Applied Science,Finland | |
| $3.40 |
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Holly Moore Penn Foster | |
| $3.40 |
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Nicole Grant Susquehanna University | |
| $3.40 |
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Francis Daniel Santia Harvard University | |
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Oliver Hitch Florida International University | |
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Michel Floriano University of California, Merced | |
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Kasia Jurczak Concordia University | |
| $3.40 |
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Arvind Prakash Coimbatore Institute of Technology | |
| $3.40 |
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Liz Nguyen Carleton University | |
| $3.40 |
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Zachary Hamby University of Texas at Austin |
