Can you raise awareness and inspire action to stop modern slavery?
humanities & arts leadership marketing strategy creativity organization creative strategy motivation idea generation campaign influence social good
$1,600
top 50%
152
submissions
DONE
4 months ago
Small pic un 4

There are an estimated 40.3 million people enslaved in the world today.  Forced labor generates over 150 billion dollars a year in illegal profits, making it the second biggest illegal market in the world outside of drugs.  Perhaps even more startling, the majority of us are unknowingly co-conspirators, enabling modern slavery through the purchase and consumption of products made in sweat shops.  

Deliverables

We want to give people something to rally around  in order to shine a light on modern slavery and inspire people to do what they can to end it.  Specifically, answer the following:

  1. What is your creative idea that will unite people against modern slavery and motivate them to take action against it?
  2. Why would your idea resonate with people and inspire them to speak out against modern slavery?  
  3. Does your idea call for specific action to be taken to stop modern slavery?  If so, describe.  
  4. How do you envision your idea having a widespread impact?  

Considerations:

  • Think about how the color pink is now synonymous with breast cancer.  We are looking for something that will work to promote a similar level of awareness around modern slavery.
  • Think about other brands or organizations that you could partner with who can help raise awareness and motivate people to get involved.
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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