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Next Challenge: What messaging could unlock star potential for our strong, effective portfolio of topical pain relievers? |

For generations, our company has harnessed a passion for baking into delicious breads, cookies, crackers, and other baked goods enjoyed by millions of consumers. As eating preferences change, we have the opportunity to use our baking knowledge to create the next wave of delicious baked products.
One emerging trend is the "morning snacking" space.
Think of it as something you’d grab at 9 or 10 or 11am when you need a “mental wake up” moment, or when you’re feeling sluggish or need a little energy to stop that “hangry” feeling which would throw off the rest of your day. Morning snacks could be portable, little to no prep, bite sized, convenient and not weigh you down but enough flavor and/or texture variety to keep it satisfying. So the question is: what is the next great morning snacking product?
Please complete the following:
1) Propose an idea for the next great morning snacking product
- Your idea can certainly be bread-based, but that is not an absolute requirement. However, the idea MUST be a product that would be found in the bread aisle of the grocery store (ex. no refrigeration, not sold with cookies/snacks, etc.)
- Specify what types of flavors/ingredients you would use for your product
2) Describe how your idea would be packaged
- Why is this the best option for packaging?
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Submissions will be graded on the following criteria:
- 1-10 Scale
will share $500
will share $200
will share $100
$83.30 |
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Matthew Gaiser Queen's University | |
$83.30 |
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Kate Rushton Nottingham | |
$83.30 |
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Jacqueline Duong University of California, Los Angeles | |
$83.30 |
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Lauren Wachenfeld Washington University in St. Louis | |
$83.30 |
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Edilson Gomes de Lima Ibero American | |
$83.30 |
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Funnie Bunnie University of Miami | |
$20.00 |
|
Sara Bernat Humboldt Universitat | |
$20.00 |
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Phillip Staninski University | |
$20.00 |
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Patience Kabura San Jose State University | |
$20.00 |
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AvaRose Pembroke Penn Foster | |
$20.00 |
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m . | |
$20.00 |
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Robert Goodman University of California, Merced | |
$20.00 |
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Megan Lynch University of Connecticut | |
$20.00 |
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Maria Solano Universidad de Costa Rica (UCR) | |
$20.00 |
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Grace Tang Occidental College | |
$20.00 |
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Rosynes Falcon | |
$6.30 |
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Kristine Joyce Vacal University of San Carlos | |
$6.30 |
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Jose fausto De siqueira junior | |
$6.30 |
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Celosia McLeod | |
$6.30 |
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Augustine Coffie University of Ghana | |
$6.30 |
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n r | |
$6.30 |
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Penni Lewis Louisiana State University in Shreveport | |
$6.30 |
|
Nickk Thanh | |
$6.30 |
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Zariah Loni Minnesota State University Moorhead | |
$6.30 |
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Devin Otto University of California at Davis | |
$6.30 |
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Dr. Janelle Christine Simmons Liberty University | |
$6.30 |
|
Amanda Demers Penn Foster | |
$6.30 |
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Shreyansh Sarkar Saint Xavier's College | |
$6.30 |
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Abhishek Mishra Abdul Kalam Technical University, Lucknow | |
$6.30 |
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Jessie Jahns | |
$6.30 |
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Vy Hoang Ryerson University | |
$6.30 |
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Vartika Parekh |