Packaging provides the first impression that a consumer has with a potential product. Historically, this interaction has focused on the visual and tactile components of the packaging. However, advances in technology, materials, and other areas have opened up the possibility of creating packaging experiences that go beyond these two senses.

We are interested in ideas for new packaging experiences that connect and resonate with consumers beyond the two senses of sight and touch. Visual and tactile components can be part of your idea, but we really want you to go above and beyond in thinking how other senses can be incorporated to set us apart from the rest of the competition. For example, we DON'T want ideas that only improve on graphic design.

Lastly, your ideas can focus on any point throughout the customer experience with the packaging - from the first interaction at the store, preparing the food, or during consumption. Here are a few examples to get your creative juices flowing:

• First interaction - Color changing or OLED inks on the packaging
• Preparation - Micro-encapsulated scents released during microwaving
• Consumption - Textured container that is held while sipping soup

NOTE* Please limit your ideas to shelf-stable food and beverage products (not frozen)