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US Problem Solvers: Can you name our new portable, pocket-sized, fragrance spray?
business creativity product marketing trend analysis c programming branding idea generation packaging naming
$800
top 8
190
submissions
DONE
47 months ago
Small pic axe image 2018

This challenge is for US Solvers Only.

We are a deodorant and fragrance brand geared toward high school and college aged guys. We’re all about attraction and helping guys stay confident and fresh in any situation, and we have a new exciting product hitting shelves in 2019 that will do just that. The product is a slim, portable fragrance pump spray that fits easily in the back or front pocket of jeans. We need your help giving this product a name that will appeal to young guys and clearly explain the product's functional benefit as an easy, on-the-go fragrance.


Here is an image of the product.

Deliverables

Please submit your product name for our new portable spray, and include in your submission the following:

  1. Explain why your product name would be a great fit for this unique and convenient fragrance spray.
  2. Make the case for why your product name would be appealing to young guys who are trying to stay confident and fresh in the dating game.

Considerations: We want your product name to truly resonate with high school and college aged guys.  Draw inspiration from key cultural references – particularly in music, gaming, and sports.  We are looking for a name that is trendy, clever, and/or special to this product in some way.  Top submissions will demonstrate thought behind their idea.  Any submissions that include profanity or sexual references will be rejected from consideration.


    Submissions will be graded on the following criteria:
  • Overall Quality
Reward Tiers
8 Winners
will receive $100 each
Leaderboard
$100.00 Square pic 60 img 2546 Simpson College
$100.00 S Columbia University
$100.00 Square pic 60 img 0737 Marist College at Poughkeepsie
$100.00 Picture?width=160 Southern Arkansas University
$100.00 L Portland Community College
$100.00 Picture?width=160 University of Rhode Island
$100.00 Square pic 60 img 0044 square Georgia Institute of Technology
$100.00 Picture?width=160 Sacramento City College
Submission questions

With which gender do you identify? 

(Required)
male
female
prefer not to say

What is your age? 

(Required)
16 and under
17 - 19
20 -22
23 - 25
25+

Are you currently located within the US?  *This challenge is open to US solvers only and locations will be verified.*

(Required)
yes
no

Which deodorant and fragrance brands do you use?  Check all that apply.

(Required)
Degree
Axe
Old Spice
Dove Men plus Care
Gillette
Hugo Boss
Playboy
American Crew
Speedstick
Other (please use next question to provide the brand)
Not applicable

If you selected "other" above, which fragrance and deodorant brand(s) do you use?

What would you name our flat, portable fragrance spray?

(Required)