Anonymous Company
|
Next Challenge: How can we mobilize students to build a more inclusive community? |
This challenge is for US Solvers Only.
We are a deodorant and fragrance brand geared toward high school and college aged guys. We’re all about attraction and helping guys stay confident and fresh in any situation, and we have a new exciting product hitting shelves in 2019 that will do just that. The product is a slim, portable fragrance pump spray that fits easily in the back or front pocket of jeans. We need your help giving this product a name that will appeal to young guys and clearly explain the product's functional benefit as an easy, on-the-go fragrance.
Here is an image of the product.
Please submit your product name for our new portable spray, and include in your submission the following:
- Explain why your product name would be a great fit for this unique and convenient fragrance spray.
- Make the case for why your product name would be appealing to young guys who are trying to stay confident and fresh in the dating game.
Considerations: We want your product name to truly resonate with high school and college aged guys. Draw inspiration from key cultural references – particularly in music, gaming, and sports. We are looking for a name that is trendy, clever, and/or special to this product in some way. Top submissions will demonstrate thought behind their idea. Any submissions that include profanity or sexual references will be rejected from consideration.
-
Submissions will be graded on the following criteria:
- Overall Quality
